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Padam Mobility

How Padam Mobility is revolutionising the way people move in all territories

territories

In peri-urban and rural areas, travel opportunities are often very limited. Demand is too low or too scattered, territories are too large or too convoluted, needs and use cases are too different: proposing a unified mobility offer while responding to the multiple specificities of one or more territories is complicated. To overcome this difficulty, Padam Mobility allows to flexibly manage, within the same platform, different Demand-Responsive mobility services operated by one or more transit operators in one or more territories.

Bypassing obstacles to the development of shared mobility in peri-urban and rural areas

If the so-called “alternative” mobility offers, which aim to encourage modal shift and to break away from the still very dominant private car model, try to find their place in the peripheries […], the low density of the urban fabric makes the task logically more difficult than in the urban centres – where the threshold effect necessary for the operation of some modes (car sharing, car pooling) is obviously easier to achieve […]. While there are many signs of the emergence of alternative forms of mobility in peri-urban areas, this does not yet seem to be sufficient to switch to non-automobile lifestyles.

Marc Dumont, professor of urban planning at the University of Lille in “Alternative mobilities remain a complementary mobility, not a substitution mobility”.

Aware of these obstacles to the development of shared mobility, Padam Mobility teams have developed their Demand-Responsive Transport (DRT) solutions around a “multi-territories” architecture. Unique on the market, it allows the flexible management of different DRT services that do not share or only partially share certain characteristics within the same platform.

Managing several territories, shared mobility services or transit operators under a unified brand name

Multi-territories” particularly responds to the constraints of Public Transport Authorities operating in several zones or in a multi-operated territory by making it possible to adapt the parameters of the services  their challenges.

Thus, in front of the multitude of use cases in the Paris region, explained in part by its 12,000 km2 surface area, “multi-territories” has emerged as a relevant response for coordinating the DRT supply on a regional scale. A unique platform has been designed for Île-de-France Mobilités (Paris region Public Transport Authority). It is gradually being expanded to include DRT services specific to one or more areas. In 2022, thanks to the “multi-territories”, the regional platform will be able to manage nearly 60,000 bookings per month (compared to 12,000 at present), spread over 40 territories (compared to 23 at present) and operated by more than 8 different transit operators.

Multi-Multi-territories architecture: several territories, several services, a single solution
Multi-territories architecture: several territories, several services, a single solution
Multi-territories architecture: users can select their territory in a single click in their mobile app
Multi-territories architecture: users can select their territory in a single click in their mobile app

Among its assets, the “multi-territories” architecture offers :

  • A single brand name and a single interface for all users, guaranteeing a unified and consistent user experience. By deploying a single application, under a single brand, across several territories, the transport authority simplifies its communication and reduces its user acquisition costs.
  • Single points of contact
  • The guarantee of true independence from local transit operators
  • Total control of the data collected for better transparency and neutrality
  • Optimised control of operating and service extension costs
Multi-territories architecture: several territories, a single service, a single solution
Multi-territories architecture: several territories, a single service, a single solution

The “multi-territories” allows all types of configurations. This is possible at any time of the day or year.

It is totally conceivable that on one or more territories, a Demand-Responsive service is offered to the active population by proposing a minibus service that feeds transport nodes or activity areas during rush hour. During the day, off-peak times, the service can be mutualised with a paratransit offer and improves travel for junior and senior citizens. In the evenings and at night, fleets of vehicles with a lower capacity replace those of minibuses and strengthen the night-time mobility offer, targeting students in particular.

During the school and summer holidays, the service is readjusted to serve leisure facilities or to reinforce the service to local tourist sites. In a context of health crisis, the service facilitates the travels of health workers to and from hospitals on specific time slots or itineraries to avoid any risk of contagion.

Anything becomes possible.

Multi-territories architecture: a single territory, several services, a single solution
Multi-territories architecture: a single territory, several services, a single solution
Deploy new services or territories gradually and easily

While the configuration and management of multiple services on a single platform is one of the main advantages of the “multi-territories”, the ability to configure and deploy new services or territories gradually with ease and without redeployment is undoubtedly its main strength. Thus, a Public Transport Authority may very well decide to create an offer in a first area and then extend it to other territories without its users having to update their application to benefit from these new services. The user benefits at all times from a single access point to several service offers.

Another advantage is that it is particularly easy to parameterise one territory differently from another (e.g. booking deadlines or booking modification deadlines, re-routing rates, type of vehicles, service hours, etc.). Extensions of existing services or newly created services make it possible to easily adapt to changes in territories and to respond almost immediately to the needs of the users.

 

Find out more about Padam Mobility

This article might interest you: Making your municipal project a reality with Demand-Responsive Transport

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Making your municipal project a reality with Demand-Responsive Transport

Municipal

Making your municipal project a reality. Economic and sustainable development, social policy, land use planning, accessibility, inclusion, resilience: Padam Mobility’s smart and dynamic Demand-Responsive Transport (DRT) solutions can help you make your municipal or inter-municipal project a reality. Thanks to its flexibility, DRT has the particularity of providing relevant answers that go beyond the simple transportation offer. An overview through this series of two articles.

Increasing the attractiveness of business parks and activity areas

The establishment of industrial or commercial activity zones on the outskirts of urban centres is not always accompanied by sufficient connection to local transit networks. Because of a lack of alternatives, the shift to private cars often leads to heavy trafic congestion and an increase in commuting times for the activity area’s working population.

DRT offers an ecological and relevant alternative to private cars. It can provide both internal transport services within business parks and connections with existing transport services and networks (buses, BRT, tramways, trains, car-sharing, solidarity transport, etc.). The attractiveness of the companies located in the areas served is increased and the well-being of the employees who work there is improved.

The flexibility of the DRT also makes it possible to offer a service adapted to specific hourly shifts with, for example, higher availability at peak times or a service adapted to staggered schedules.

In addition, DRT fits in perfectly with the French Plans de Mobilité entreprise (PDM) which can be drawn up in groupings with partner companies located in the municipal or inter-municipal area.

Offering the possibility to go anywhere at any time

Addressing mobility in rural or peri-urban areas is a real political and social choice that targets populations that are often isolated, remote, precarious or non-motorised.

DRT makes it possible to open up the least accessible or least well-served areas by guaranteeing a public transport service open to all. Continuity of public transport service is ensured even when demand is too low or distances too long. Access to services and jobs, generally located in the city centres, is permanently ensured.

By providing services during off-peak hours, DRT is a means of offering citizens the possibility of moving freely and safely at any time of the day. The attractiveness of the area is boosted, as is the nightlife.

Pursue digitalisation and offer a big-city style user experience

Real-time booking, intuitive and ergonomic interfaces, real-time vehicle tracking, remote payment… the features and user experience provided by new mobility solutions are (far too) often reserved for large urban centres. However, users in less densely populated areas would know how to make good use of them.

The implementation of a smart and dynamic DRT, like those deployed by Padam Mobility, is an opportunity for a municipality or an urban community to initiate or continue the digital transformation of its territory by offering its citizens a shared mobility solution with reliable and quality services.

Following a Mobility as a Service (MaaS) logic, the integration of DRT solutions with other modes of transportation or mobility services such as trip planners makes it possible to facilitate travel for all and to provide a relevant response to spatial and social inequalities.

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Padam Mobility meets elected officials and users of La Saire

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