Padam Mobility News

Ticketer and Padam Mobility announce partnership to further develop the Demand Responsive Transport landscape in the UK

Enabling added connectivity of rural areas through empowering DRT integration possibilities

Padam Mobility, provider of software for smart and flexible mobility solutions and Ticketer, an innovative transit and data intelligence partner, announce a newly formed partnership widening the opportunities for further DRT integration for operators and local authorities.

The planned Padam Mobility and Ticketer integration will see further enablement of DRT and fixed-route bus intermodality, along with a new level of flexibility for operators in the way they deploy their services. Three key components will provide the impetus to change the DRT landscape for the better. The first is the ticketing integration between Ticketer and Padam’s mobile app for booking and following DRT trips. The second is DRT driver features that will be available on the existing Ticketer Electronic Ticket Machines (ETMs). The third element is Connection Protection, which will provide assurance that there will be a connecting service available.

Public transport is a key service that connects people to their jobs and leisure. Passengers in urban areas often enjoy better public transport options in terms of accessibility and frequency. DRT services aim to bring a similar level of connectivity that is enjoyed in city centres to suburban and rural areas, and a seamless payment experience when changing modes which is a key element for the success of any multimodal program. Presenting a consistent user experience through ticketing that works on both a DRT service and fixed-line buses, alongside accepting payment methods like EMV contactless, ITSO or cash, will help get more people out of their cars and back to public transport.

The Padam Mobility and Ticketer collaboration will enable a smooth modal integration through the existing Ticketer ETMs with one single driver interface, reducing operating costs as well as providing simplicity and flexibility for drivers. For passengers, the travel experience is greatly improved by removing any payment friction, and connection protection will ensure a reliable, connected and integrated multimodal service.


Antonio Carmona, General Manager UK and International at Ticketer Group, comments:

“This is another step on our path to opening up our Ticketer platform to new partners. We are excited to work with Padam Mobility to bring DRT and conventional public transport networks closer together. A convenient, reliable and equitable alternative to car travel is the first step in addressing the mobility and sustainability challenges that we have as a society, and this partnership is an important step in that direction.”

David Carnero, International Development at Padam Mobility, says:

“Smart ticketing is a key component in delivering an easy passenger experience. Partnering with Ticketer, the leader in the UK, was an obvious choice for us. The partnership will provide users and transport operators with modern and adaptable tools that will help communities reduce the negative impact of private transport on the environment, by increasing the attractiveness of shared mobility. We believe DRT and Smart Ticketing have a key role to play in bringing passengers back to the overall public transport in a rural or peri-urban context.”


About Ticketer

Ticketer is a leading public transport ticketing software and information systems provider. At Ticketer, we do things differently. We take a platform approach to bring innovation to public transport. Whatever the fleet size, operators get value from every single hour Ticketer puts into R&D. From smart ticketing and contactless payments to data-driven information based on customer needs, Ticketer connects the dots to ensure everyone has access to the latest technology. As a ticketing and data partner, Ticketer drives insights, informs operations and fuels operator revenue. With a cloud-based offering that pushes updates and new features to operators at a click of a button, operators can confidently future-proof their business.

About Padam Mobility

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence.

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With Karlstadtsbuss Nära, Padam Mobility kicks off its first Demand-Responsive Transport Service in the Nordics



Following a simulation phase, a new Demand-Responsive Transport (DRT) service pilot will be launched in Karlstad in December 2021. It will connect the peri-urban neighbourhoods of Karstad with the structural Bus Rapid Transit (BRT) network. The DRT service will rely on digital solutions developed and provided by Padam Mobility. It will be operated by Keolis Sweden under the flagship of Karlstadsbuss.

The city’s existing main public transport network currently consists of nine fixed lines connecting the outskirt areas with Karlstad’s city centre. Karlstadsbuss, Karlstad’s local transport authority, sought a more intelligent and more effective public transport service that would not only satisfy the mobility needs of all the inhabitants of the province of Värmland but at the same time would be profitable from a financial point of view.

Therefore, Keolis Sweden and Padam Mobility were commissioned to establish an attractive DRT service that would optimally complement the existing transport network. For this upcoming pilot, a test area in the outskirts of Karlstad was selected to be served by the new DRT:  Mjölnartorpet, which connects to the larger area Kronoparken and the shopping area Välsviken.

The service aims to transport users to transport hubs following a “feeder” logic to provide them with a seamless and comfortable mobility experience. This allows them to master the “first or last mile” conveniently and without time constraints, eliminating the need for an individual vehicle. In addition, users who may not have access to a private car or are immobile for other reasons will be able to access Karlstad’s city centre and important facilities. It is expected that the new DRT will significantly increase the overall use of the public transport offer by easily connecting users to Karlstad’s structural BRT network which is set to be completed by 2025.

The service, which will operate under the name Karlstadsbuss Nära, brings decisive advantages for the launch in December 2021: the simulation phase that has already been completed, enables Padam Mobility and Keolis Sweden to better assess how resources ought to be deployed on the basis of the data collected. Based on existing information, potential risks (such as financial liabilities, coordination with the existing network and other high-risk factors) can be minimised.

During the pilot phase, the DRT fleet will be gradually increased from one to two vehicles. The permanent service monitoring and evaluation will facilitate its scaling decisively. In the long term, this will also allow to identify fixed lines which from an economic point of view would be more efficient as on-demand services.

The Karlstadsbuss Nära DRT service will roll out in three phases with increasing service levels. It will be available Sunday to Thursday from 5:00 am to midnight, and throughout the day on Friday and Saturday, between 5:00 am and 3:30 am.

Thanks to the partnership between Padam Mobility and Keolis Sweden, Karlstadsbuss and its users will benefit from a high-tech, on-demand solution that guarantees easy and reliable operation. If the one-year pilot proves successful, the service will be extended to other areas. 

Karlstadsbuss: Why Padam Mobility?

Within the framework of the Karlstadsbuss service operations, Padam Mobility will support the city of Karlstad in the achievement of several objectives:

  • Empowering non-motorized populations in their travel (seniors, minors, etc.) and giving everyone the possibility to reach the city centre easily and seamlessly
  • Reducing dependence on the private car and its negative impacts (pollution, maintenance costs, etc.)
  • Opening up certain low-density areas by providing a public service accessible every day improving access to services and jobs
  • Making the existing fixed-line network more cost-effective and more attractive through a complementing DRT service

About Padam Mobility 

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence. It includes:

  • Booking interfaces (mobile app, website) for users and call centres
  • A navigation interface (mobile app and tablet) for drivers
  • A management interface for operators and Public Transport Authorities
  • A simulation tool for designing and setting up mobility services 

Transport authorities, operators, private companies and consulting firms trust us to open up territories, to optimise the mobility offer and facilitate its operations, to accompany them towards operational excellence, and finally to enable environmentally-friendly mobility.

Key figures: 

  • +470 000 users transported in 2020 (already 365 000 users transported at the beginning of 2021)  more than 1M users transported since our creation
  • +70 territories deploy our solutions in Europe, Asia and North America
  • 80% pooling rate in average
  • Up to 3.3 x less expensive than a similar offer if operated by fixed lines
  • 33% of our users were previously using private cars, 19% were walking or unable to get around


Website | LinkedIn | YouTube |Twitter


This article might also interest you: With HertsLynx, Padam Mobility continues its expansion in the UK


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With HertsLynx, Padam Mobility continues its expansion in the UK


Padam Mobility launches HertsLynx, the first DRT in the UK using the Department for Transport’s Rural Mobility Fund (RMF)

On September the 19th 2021, HertsLynx, a new Demand-Responsive Transport (DRT) service powered by Padam Mobility and operated by Uno Bus will be launched in the rural areas of the Herts County Council in the UK. It will serve villages in North and East Herts and fixed destinations in Key Hub Towns. The service is expected to ease passenger journeys within these low-density areas and answer crucial mobility needs. 

The HertsLynx service will be the first DRT service in the UK to be funded using the Department for Transport’s Rural Mobility Fund (RMF). To launch the service, the Herts County Council received £1,472,000 (from the overall pot of £20 Million RMF split between 17 councils).

The HertsLynx service is designed to improve connections between rural areas including filling a gap in public transport provision to fill the supply gap for east/west county journeys and access to town centres. Thus expanding access to employment, education, healthcare, and shopping. The proposed scheme will serve North and East Herts, focusing primarily on Buntingford and the surrounding area. Travel will be allowed anywhere within this zone, however passengers will also be able to travel to key points – such as hospitals and high streets – in six surrounding towns: Royston, Baldock, Letchworth, Hitchin, Stevenage and Bishop’s Stortford.

The service will rely on 3 new modern vehicles (operating in Hertfordshire in a free floating configuration) and an additional 2 buses scheduled for the second year (5 vehicles in total). It will operate from 7am to 7pm  Monday to Saturday and 10am to 4pm on Sundays and bank holidays. Rides will be able to be booked in real-time or in advance (up to 30 days in advance).

Because the HertsLynx service is powered by Padam Mobility, it can guarantee that confirmed ride bookings will be carried out by the operator. No customers will experience a last minute cancellation, which can happen with other DRT technology solutions.

The service will be launched from 10 am on Sunday 19th September 2021. A stakeholder launch took place on 16th September to highlight the service to the local stakeholders and media. 

Visit the HertsLynx service’s website

HertsLynx: Why Padam Mobility?

Within the framework of the of the HertsLynx service operations, Padam Mobility will support the Herts County Council  in the achievement of several objectives:

  • Empowering non-motorized populations in their travel (seniors, minors, etc.)
  • Reducing dependence on the private car and its negative impacts (pollution, maintenance costs, etc.)
  • Opening up certain low-density areas by providing a public service accessible every day Improving access to services and jobs, in particular improving access to health facilities
  • Digitalising the territory with the introduction of a solution based on optimisation algorithms thanks to artificial intelligence, but also on user friendly interfaces

About Padam Mobility

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence. It includes :

  • Booking interfaces (mobile app, website) for users and call centres
  • A navigation interface (mobile app and tablet) for drivers
  • A management interface for operators and Public Transport Authorities
  • A simulation tool for designing and setting up mobility services

Transport authorities, operators, private companies and consulting firms trust us to open up territories , to optimise the mobility offer and facilitate its operations, to accompany them towards operational excellence, and finally to enable environmentally-friendly mobility.

Key figures: 

  • +470 000 users transported in 2020 (already 365 000 users transported at the beginning of 2021)  more than 1M users transported since our creation
  • +70 territories deploy our solutions in Europe, Asia and North America
  • 80% pooling rate in average
  • Up to 3.3 x less expensive than a similar offer if operated by fixed lines
  • 33% of our users were previously using private cars, 19% were walking or unable to get around

Website | LinkedIn | YouTube |Twitter


This article might interest you : Reconnecting rural territories in the UK: interview with Stuart Eccles, DRT supervisor at Lincolnshire County Council

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Padam Mobility Appoints Jack Holland UK Business Developer

Jack Holland

Demand-Responsive Transport platform, Padam Mobility, has appointed bus innovator, Jack Holland as Business Developer in the UK. Jack returns to buses and public transport after a period working for innovative transport technology start-ups and will join efforts with David Carnero at Padam Mobility.

Jack originally joined the bus industry as a graduate trainee at Arriva, getting to grips with the business of running bus operations in the Home Counties. He went on to spend 2 years managing over 100 vehicles over 5 counties before setting up the first app-driven public transport on-demand bus service.

In 2017, he was a central part of the team that launched Arriva’s ArrivaClick service in Sittingbourne. From that cutting edge start, which drew passengers from car and taxi travel, he went on to win further projects to establish ArrivaClick services in Leicester (the first DDRT service funded by S106 in the uk) and Liverpool, launching the 25 vehicle service in 2018.

Jack is the perfect person for this role. He understands the bus industry in the UK and the needs and concerns of local authorities as well as the potential for on-demand services to provide cost-effective and passenger-friendly solutions at this crucial time as we emerge from the pandemic and move forward with Bus Back Better“. Grégoire Bonnat, Co-founder and CEO, Padam Mobility

I am really excited to be working to develop demand responsive transport with Padam Mobility in the UK. The Padam Mobility platform has the potential to solve many of the issues faced by the first generation of on-demand services and is backed up by real understanding and experience of delivering flexible buses as part of public transport. If you’re interested in talking about how we can help set up rural and urban flexible bus services, I’d be happy to hear from you”. Jack Holland. Business Developper, Padam Mobility


These articles might interest you:

Public Transport in United Kingdom : what’s next?

Reconnecting rural territories in the UK : Interview with Stuart Eccles, DRT Supervisor at Lincolnshire County Council

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Rural mobility: How to build a DRT offering to maximise commercial sustainability beyond the funding 

Rural Mobility Webinar

Mobility in rural areas: How to set up a DRT offer to ensure economic sustainability beyond the funding – this was the topic discussed by mobility experts in a recent webinar organised by Padam Mobility and presented by Beate Kubitz. Read the most important take-aways here!

While public transport in urban areas is largely well developed, rural regions are usually poorly or not at all connected to a public network.

Demand-Responsive Transport, i.e. transport that adapts to the needs of the individual inhabitants, can remedy this situation. Vehicles only cover the itineraries users request, thus avoiding unnecessary kilometres and CO2 emissions. A good idea in theory, however, not yet implemented in reality.

What are the reasons why DRT services remain rather underdeveloped?

The feasibility and concrete deployment of Demand-Responsive Transport services were discussed by the 5 mobility experts Beate Kubitz, Matthew Clark (Steer), Matt Dacey (VIX Technology), David Shakory (formerly MOIA, now what3works), and David Carnero (Padam Mobility) in a dedicated webinar entitled “Rural mobility: how to build a DRT service to ensure economic sustainability beyond subsidies” that has been organised by Padam Mobility and can be watched here in full-lengths.  

The experts agree, DRT is an important achievement and has great potential to significantly improve the mobility of rural populations and thus their overall quality of life. 

However, in order to make DRT available to all, it is necessary to overcome prejudices and eliminate identified problems. An important aspect in this context is the flexibility of the operator and the software provider. Each territory is different and therefore needs to be analysed individually in order to identify how the DRT service needs to be designed to provide added value for users.

First you have to understand exactly what the real needs of the population are and how these needs can be met“, says Matthew Clark. He adds “It is important to realise that ‘rural’ is not one place“. This aspect recurs throughout the discussion: understanding the needs and adapting a flexible DRT offer accordingly. 

How is it possible to make Demand-Responsive Transport economically viable?

So far, the general view is that public pooling services are not profitable. However, this should not be the main incentive to provide rural DRT to the population. David Carnero says any newly implemented service has to reach a certain point “where it is efficient from an operational point of view“.  He adds, “It’s a platform play, so the platform has to be built, the usage has to be built (…).”  To be able to speak of profitability at all, the service must offer users real added value, be well accepted by them and establish itself in the long term. This process does not happen overnight.

It is also crucial that DRT services are used efficiently, not simply as another mobility product in addition to the existing traffic, but to actually relieve traffic, for example, if users decide to use a DRT service to the nearest transport hub instead of relying on their own car. 

The high user-friendliness offered by DRT services can be a driver to encourage users in general to use more public mobility services. This could be an important step towards Maas (Mobility as a Service) and revolutionise the way we perceive and use mobility – especially in rural areas. 

Watch the full webinar in replay 

What do you think about this topic? Don’t hesitate to contact us!


This article might interest you: Mobility-as-a-Service and DRT: Towards A sustainable Platform

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Mobility-as-a-Service and DRT : towards a sustainable platform


Mobility-as-a-Service is perhaps the trendiest concept in the mobility sector. This concept, sometimes misused, tends to be associated with the image of an ultra-connected city, with a wide range of infrastructures and innovative transport offers, while sometimes ignoring the suburban areas.

However, MaaS should be a way to promote sustainable and inclusive mobility, by highlighting public transport and shared mobility offers.

Integrating Demand-Responsive Transport (DRT), a recognized solution for serving low-density areas, into a more comprehensive MaaS solution that includes areas such as peri-urban and rural areas would be a real paradigm shift in terms of equal access to mobility services.

Mobility-as-a-service: innovating for better decision-making

MaaS allows users to access all available modes of transport (train, bus, tramway, DRT, bike, e-scooter, ride-hailing, walking…) on the same mobile app with a focus on intermodality and multimodality, and on reducing the use of polluting modes of transport such as individual cars.

As the vehicle autonomy classification, MaaS presents several levels of integration of transport offers.  These levels increasingly assist the user’s mobility. Ideally, the aim is to offer a fully integrated multimodal experience, without any rupture, and with a single ticket (level 5/5).

The Mobility-as-a-Service initiative : a multidimensional opportunity for public authorities

  • For Public Transport Authorities (PTAs), MaaS is a powerful public policy tool. It must ensure the common interest in the use and control of territories, and propose an improved model of urban and suburban public transport. MaaS is also a valuable tool to ensure that new mobility offers are complementary to public transport, rather than in competition with it.
  • It is in the best interest of public authorities to adopt an active attitude towards MaaS. Why? To achieve goals in reducing private car use and pollution, and to ensure that public transportation infrastructure is the backbone of the service.

Beyond the cities, Mobility-as-a-Service must provide peri-urban areas with access to relevant mobility solutions.

Integration of Demand Responsive Transport (DRT) in MaaS : a step forward towards a sustainable MaaS

Integrating DRT into a more global MaaS that includes sparsely populated areas such as peri-urban and rural areas highlights the need to address the mobility disparity between large urban areas and the rest of the territory.

DRT facilitates economic and social inclusion

The DRT developed by Padam Mobility in low-density suburban areas is a great opportunity in territories in need of a new impetus. It allows operators to optimize bus journeys in these areas to meet non-uniform demand.

The objective ? Reduce the polarity of transportation networks around major cities and connect remote areas to existing infrastructures  to facilitate access to dynamic areas and employment hubs, for example.

Promoting responsible MaaS also means considering all types of user profiles (working people, students, elderly people, people with disabilities, etc.) and their specific needs. It also means offering alternatives to digital technology for users who do not have a smartphone.

DRT is able to address these needs :

  • by providing services accessible to people with reduced mobility (PRM), tailored to different types of populations (young, active or senior)
  • by allowing reservations via several channels, including those addressed to less connected users.

Increased flexibility to meet changing mobility habits

A more global Maas must address the need to make transport more flexible, whether it is public or active (cycling, walking). Travel reduction, teleworking, e-shopping, the health crisis is a catalyst of this trend. The solution delivered by DRT emphasizes the need for more flexible public transport at the dawn of a profound change in mobility habits.

More data sharing between MaaS and DRT system for a successful integration

Data sharing between different transport operators supports the inclusion of DRT in MaaS initiatives. From this perspective, the greater amount of data exchanged provides accurate information for public policy and continuous improvement of services and infrastructure.

Mobility-as-a-Service and DRT in Germany: integration is in progress

DB Regio, a Deutsche Bahn subsidiary (one of the main transport operators in Germany), is restructuring its rural transport offer around Mobility-as-a-service. In order to rethink the DRT brick and adapt it to the challenges of rurality, DB Regio selected Padam Mobility to deploy its DRT solution WDW NOW in Rhineland-Palatinate, a rural state in the southwest of Germany. A partnership with the company Hacon, has facilitated the integration of Padam Mobility’s DRT solution into the overall local mobility offer, in an inclusive MaaS approach :

“One of the most persuasive aspects of the service is its inclusiveness, as it addresses the needs of different population groups especially those who do not have easy access to mobility options, such as people with reduced mobility. In addition, the different booking options cover all age groups : young people are used to make reservations via the app, while older people prefer to talk to a “real person.”

Gerd Overbeck, Head of New Mobility Services at Hacon

Other integrations have been made, such as in Lille, France (Keolis-Padam Mobility).

This article might interest you : MaaS : a rapidly changing transport industry

Find out more about Padam Mobility solutions

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Mobility in rural areas: how our DRT solutions help to reconnect territories

rural mobility

Mobility in rural areas is a major issue. Transport provision for rural areas in the UK has shrunk over the past half century. From the Beeching cuts to the decline in bus services over more recent history – which is particularly acute in rural areas – there is now a crisis in provision for rural communities. 

The challenges of rural mobility are those of smaller populations, distributed unevenly over greater areas (along with jobs and services) and generally connected by lower capacity and less reliable networks. According to the Countryside Climate Network, 2020:

  • 43% of people living in rural England live more than 1hour away from a hospital by public transport, compared to just 7% of people in urban areas
  • 47% of people living in rural England live more than 30 minutes away from a town centre by public transport, compared to just 5% of people in urban areas
  • People in rural areas travel more kilometres per year than people living in urban areas

Since its creation, Padam Mobility aims to make smart mobility more efficient, and therefore more accessible, to sparsely populated areas. Taking care of the mobility of the inhabitants of peri-urban and rural areas by offering sustainable shared mobility solutions is a mission to which the company responds on a daily basis by implementing on-demand transport services  (DRT and Paratransit). To improve travel for all and facilitate access to services and jobs.

Our solutions have proved their worth in rural areas because they are easily adaptable to local issues and provide relevant answers to the problems encountered by mobility stakeholders in this scale of territory. Because they make it possible to reduce the cost per trip, by increasing the attractiveness of services and therefore ridership, while at the same time reducing operating costs by minimising empty rides as much as possible. Also because they can be adapted and integrated into a mobility offer by focusing on the most difficult part: providing a comprehensive service to users who are furthest away from the main routes. They particularly respond to the challenges of:

Relevance of the mobility offer

  • Consideration of local constraints and adapting to the different use cases
  • Complementarity with the conventional public transport offer

Quality of service

  • Lower operating costs and significant improvement in the performance of DRT and Paratransit services 
  • Simplification of the tasks of the call centres: faster booking and processing, automatic ride dispatch

User experience and digital transition 

  • Reduction of booking times
  • User empowerment through the introduction of new booking channels (website and mobile app) 
  • Improved passenger experience: real-time, multi-dates or recurring bookings, reminder notifications, ergonomic interfaces, etc.

Accessibility and sustainability 

  • Reduction of the carbon footprint and fine particles thanks to itinerary optimisation and ride pooling
  • Adaptation to all types of vehicle fleets
  • Pooling of DRT and Paratransit services for a universal and 100% accessible offer

In Châlons-en-Champagne, Saint-Omer, in the Brittany or Pays de la Loire region in France, in the federal state of Rhineland-Palatinate, in Germany, Padam Mobility DRT and Paratransit solutions have been able to adapt to the local constraints and challenges of both the territories and their inhabitants in order to improve the mobility of rural populations, reduce their dependency on private cars and increase their autonomy in their travels.

In these territories, transport operators and public authorities have jointly decided to encourage a smart and flexible alternative mobility, based for the most part on innovative management platforms. Thanks to on-demand transport services (DRT and Paratransit), new ways of managing and guaranteeing access to a more inclusive and sustainable mobility have been put in place. These means allow a gradual transition towards carbon-free travels, reduce the impact of private cars and improve access to employment and service areas. 

The implementation of dynamic DRT and Paratransit smart solutions guarantees operators and local authorities immediate benefits:

  • Increased ridership and lower operating costs per trip thanks to a better user experience and the introduction of new booking channels that address wider user groups (young people, seniors, commuters, occasional users). As an example, DRT services triple their ridership on average once equipped with Padam Mobility technology.
  • Optimisation of resources by grouping services on a single platform to maximise service use. These platforms can also be adapted to any type of vehicle and user group while ensuring optimal allocation of resources and optimised service management.

The potential and new use cases that these on-demand transport services make it possible to apprehend open up new perspectives:

Rethinking the mobility offer as a whole

  • While regular public transport is viable with a minimum of demand density, smart DRT and Paratansit services can be set up to connect to regular public transport networks, thereby increasing ridership rather than competing with them. 
  • In the light of the development of Mobility as a Service solutions (MaaS), DRT and Paratransit represent one of the rural mobility options that help to improve the overall coverage of a territory and seamless travels.

Adapting quickly and at no extra cost to the new use cases that have emerged as a result of the health crisis.

  • The dynamic DRT and Paratransit services make it possible to set up smart health transport services in rural areas dedicated to the most vulnerable to serve health care or vaccination centres, to relieve congestion or to supplement regular lines in compliance with health measures.
  • At a time when the health crisis is highlighting all the limits of living in an urban environment, the inhabitants of metropolises are migrating to rural areas where the living environment is more pleasant. These newcomers, who very often do not have a car (or even a driving licence), bring with them new expectations and requirements in terms of access to a reactive mobility that adapts to their lifestyles.


Find out more about Padam Mobility

This article might interest you: How Padam Mobility is revolutionising the way people move in all territories

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Padam Mobility now referenced on digital market place

Padam Mobility’s Demand-Responsive Transport software solutions are now referenced on digitalmarket place, an official online service for UK public sector organisations to find people and technology for public digital projects. Services that have been selected can be searched by free text search as well as by continual narrowing of the field using various search criteria such as business impact level supported, cost, deployment model.

Padam  Mobility designs and develops smart and dynamic Demand-Responsive Transport solutions using foolproof routing and pooling algorithms. Our mobile apps, simulation and management interfaces are tailored to the needs of our customers: Transit Operators, Transport and Local authorities, private companies, in the interest of users and territories.

This is not the first time the company’s digital solutions have been selected by government platforms. In France, Padam Mobility is listed on the France Mobilité (French Mobility) website, which promotes French innovation by building on existing good practices and aims at federating a national ecosystem of mobility stakeholders. Since January 2020, Padam Mobility is also referenced on the French Union des Groupements d’Achats Publics (UGAP) platform, a public industrial and commercial establishment, which provides a catalogue of more than 1 million active references from 2620 active markets, complemented by a portfolio of advantageous services.

For operators and public authorities, it proves Padam Mobility is a trustworthy partner. It also makes our solutions easier to discover and to buy.


Find out more about Padam Mobility

This article might interest you: Fulfilling your Municipal Promises thanks to Demand-Responsive Transport

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Transporting vulnerable people to vaccination centers: a challenge taken up by on-demand public transport

campagne de vaccination

The vaccination campaign that has started is targeting in priority the most fragile populations. Those for whom the vaccine is the most urgent, those also for whom mobility can be a challenge. The task is to transport these groups to the vaccination sites, which have not been the main concern of those designing public transport systems until now.

The Île-de-France region, in collaboration with the départements, has deployed all its resources to facilitate travel to and from vaccination centers. The region is relying on the departmental PAM (Pour Aider à la Mobilité) networks, which allow people with disabilities of 80% or more to travel around the region.

By also relying on its Dynamic Demand Responsive Transport system, TAD IDFM. This innovation, carried out jointly by the regional authority, Padam Mobility and setec, has already provided tens of thousands of users with efficient public transportation in the low-density areas of the outer suburbs of Paris.

Ultra-fast implementation

Flexible, the Dynamic DRT makes it possible to book a trip between two stops without the vehicle having to follow pre-defined lines or schedules. The transport authority was therefore quickly able to add stops on the Padam Mobility platform to serve vaccination centers in the greater Paris area: in Rambouillet, Saint-Rémy lès Chevreuse, Houdan, Melun, Nemours, Lagny and Pontoise.

In the mobile application, on the website or on the phone, users simply select this new stop, as the transport network has adapted in real time. The interfaces also make it possible to specify whether the user is over 75 years old, a category for which transport to a vaccination center will be free.


vaccination campaign


The dual PAM / TAD IDFM system set up by the region demonstrates the clear synergies between on-demand public transportation and paratransit. TAD makes it possible to offer a service that is both optimized for the community, thanks to algorithms that recalculate routes in real time, and meets the specific needs of each user.


This article may be of interest to you:

Why should public transport become stronger (than ever) despite social distancing?


Find out more about Padam Mobility’s Demand-Responsive Transport offer here.

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Company values that beat the bullshit detector [A 4-step method]

methodo valeurs padam mobility
Step 1 – mapping the concepts
Step 2 – ensuring alignment
Step 3 – synthesizing information gathering
Step 4 – involve everyone in the staging. 

As a preamble to the document that presents its corporate culture, Netflix reminds us that Enron – a multinational that disappeared after a historic financial scandal – had the following values: Integrity, Communication, Respect, and Excellence.

How can we ensure that company values correspond to reality? That they will be lived on a daily basis, and that they support both the vision and the mission?
Today we share our methodology, hoping that you will improve it, and share your improvements with us #share

Where do the values fit in our approach? 

Harold Laswell

Harold Laswell (opposite), the grandfather of corporate communication, defines marketing in the following way: Who says what to whom through which channel for what effect. Values are at the heart of the Who. They will therefore be deployed throughout the model, right up to the effects.

The importance of values in the success of a company has been detailed and popularized by Collins and Porras in Built to last, a must-read for every leader.

Above all, our values are benchmarks that define the right way to act.

Step 1 – individual interviews: mapping the concepts

It is a person recently arrived in the company who carried the approach. With a fresh and naive look, not much parasitized by historical biases. An individual interview with each employee brought out a list of trends and key words, by asking questions such as :
• What best represents Padam Mobility?
• Why is this company incredible?
• What part of your personality exists in Padam Mobility?
• When something works at Padam Mobility, what is it thanks to ?
• And when it doesn’t work ?
• What impresses you most about your colleagues? What do they miss?
• What surprised you when you arrived?

Les valeurs @Padam
The size of the expressions represents the frequency with which they were heard.

If there are only a few of you, you can interview each employee. Beyond 30 or 40, you can focus on historical employees, founders, or very recent arrivals. Those who are not in an in-between situation. You can also send a questionnaire to the entire company.

A synthesis will come up with a list of concepts, carried by one or more people. It is then necessary to define sharp values and avoid a list of good intentions. We wanted values that pass the Bullshit detector. So we gave each value a positive opposite.

For example, to rigor we opposed elasticity. To strength we opposed finesse, to action we opposed reflexion, etc.

The bullshit detector consists of evaluating the impact of a message by asking whether it is opposable. That is, whether someone is defending the opposite of what you say. If not, the message is empty.

For example, “I want to bring unemployment down” does not pass this test because nobody wants it to go up. It’s not a memorable message. “I want to bring down unemployment for the over-55s through assisted contracts over a 5-year period” passes this test with flying colours: others will want to use opposite methods.

Step 2 – The survey: ensuring alignment

We then carried out a survey to all the staff, asking about the values that emerged during the interviews. The survey proposed to place ourselves on an axis between two opposite but positive values. By proposing to each person to evaluate the one they value the most, and the one the company values the most.

Between benevolence and high demands. Between individual responsibility and collective responsibility, between versatility and specialization.

It is essential to ask the teams what the company values. To ensure that management and leadership will embody the values. It would be disastrous to end up with values that only represent the wishes of the teams. And it would be just as disastrous to end up with values that only express the desires of management.

We are efficient because we believe in the values of our mission, both ecological and social. At the core of our action, it is human considerations which welds us on a daily basis. This is where the collective desire to overcome any problem on our path comes from, and the energy deployed to solve it”. Benoit – CTO

18 x2 questions that allowed us to place each of the values and its inverse on axes. Don’t expect your employees to jump for joy, it wasn’t the most exciting part of the process.

But the data collected allowed us to map out our key words and start taking action.

Step 3 – Results and mapping: synthesizing information gathering

This phase took place during an off-site All staff meeting. The right time for the exercise to become collective.
It was therefore a question of placing the results of the survey on a mapping with the following axes:

  • Valued by the employees (+/-)
  • Valued by the company (+/-)

Nightmare zones are the bad news: when Padam Mobility and its employees do not agree on the importance of certain values.
Bottom left, what does not represent us: what Padam Mobility and its employees do not value.
The blue triangular parts are those that only bring together a group between the company and its employees. There will be work on that side.
The upper right triangle therefore corresponds to the positive part of the graph: when Padam Mobility and the team value the same ideas.
We have presented these results to everyone, here are the values that have emerged in our sweet spot:

Sweet spot
These are:
• Adaptation (rather than conviction)
• Resilience (rather than strength)
• Caring (rather than demanding)
• Collective responsibility (rather than individual responsibility)
• The “bulldozer” (rather than the finishing touches)
• Functional (rather than technical)

We have derived strong concepts from them, and synthesized these concepts into 4 values and statements. Your values can be presented by expressions (“Done is better than perfect”, for example), by words, by sentences. Whatever works.

Moving from concepts to the expression of values is key, and there is no good method. A mix of intuition, guts, sincerity. The management, or even the co-founders, will take charge of this step to find the right restitution. Involve the internal comms’ to validate them, not necessarily to define them.


• We evaluate our actions through their impact on users, the environment and the society in which we live.
• We share responsibility. Each task is a collective task. All transport is collective transport.
• We care about interactions within the company, as well as outside. Our reputation has been built on our caring.
• We take a lean approach to what we do. We focus on immediate benefits.

We have chosen to keep 4 of them. It could have been 3, or more, but beware: Netflix has 9, which is too many for us.  Transmitting nine values on a daily basis could dilute the messages.

Step 4 – The exercises: Involve everyone in the staging. 

Presented offsite, these 4 values were the occasion for an exercise by teams of 5 people. For each group, we asked them to define the following values:

• The behaviors that support our values
• Unacceptable behaviours
• A proverb
• A quote
• A real person representing it
• An imaginary person representing it

An hour and hundreds of ideas later, we reached at a synthesis

Example of the Impact value:

Exemple de la valeur impact
You will find on this link the result for the 4 values (do not hesitate to ask for access)
Our culture makes us a sharp, sincere and enduring personality because we aim for long-term success.

Values: What do they promote? 

Together, we share a cultural foundation.

They allow us to know the conditions for long-term success, to define the behaviours and skills we value. In order to target our future employees, and to more easily explain why certain behaviours are not acceptable.
This answers the question, “What happens if the person with the best results doesn’t live up to our values?” Such behavior would jeopardize the company’s long-term success. The answer becomes simple.

How do we make them live?

We mention them during recruitment: when sending their CV, each candidate answers a few questions related to our values. They are always part of the discussions we have with each other during recruitment. During on-boarding, they are re-explained, and each presentation is an opportunity to highlight the agreement between our actions and our values.

The words impact, lean, care, and share come up spontaneously in conversations.

How did we make them last and live? This will be the subject of a future article.

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