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Padam Mobility News

On-Demand-Transport for cultural outings in urban areas, a new use case being tested in Brussels

The Adamo project allows residents of the eastern and southern parts of the Brussels Region to travel by Demand-Responsive Transport (DRT) to the Théâtre Royal de La Monnaie for cultural outings, thus offering an additional alternative to the use of private cars.

Reducing the use of private cars for cultural events thanks to DRT

The carbon assessment carried out by the Théâtre Royal de la Monnaie revealed that a significant lever for reducing its emissions lies in the transportation of its audience. Moreover, road congestion, the late finishing time of shows, the sometimes long distances, and the absence of alternatives considered to be reliable have also led the theatre to experiment with Transport on Demand.

A DRT solution co-constructed and orchestrated by Espace Mobilité

Named “Adamo” for Adagio – Mobility, the initiative is also a reference to Salvatore Adamo, an Italian-Belgian singer. The Adamo project is the result of a long collaboration between Padam Mobility’s Transport Consulting team, with the help of Espaces-Mobilités, an independent consultancy firm specialising in the management of public space and mobility, and HUSK, a transport company. The Federal Government’s Department of Mobility and Transport is currently covering the costs. Adamo aims, among other things, to evaluate the effectiveness of Dynamic Demand Transport for the cultural sector.

Adamo’s objective is to encourage people who come to the show by car, who have difficulty arriving on time or returning home late at night, or who prefer the comfort and punctuality of a shuttle. By grouping the trips, Adamo also aims to be more efficient than a simple taxi.” 

Guillaume Servonnat, Project Manager at Espaces Mobilités.

Prospects for the future of mobility in the cultural sector

The operation aims to promote new mobility practices, with the objective of being complementary to public transport while being more attractive and comfortable than the private car.

Serving a dozen communes in the Brussels Region, the service has been available since 28 October. Theatre visitors who use the transport service are rewarded with a drink at the opera bar. For the period November-December 2022, Adamo is only available to the inhabitants of the East and South of the Brussels Region and its immediate surroundings. An extension of the zone will be examined from 2023 onwards. Adamo is flexible and can operate between one and five vehicles, but can request up to fifteen drivers if necessary. Reservations can be made in advance up to 24 hours before the shows.

Why should Transport on Demand be used to serve cultural venues?

Ce nouveau cas d’usage du Transport à la Demande pour Padam Mobility fait d’ores et déjà émerger des bénéfices concrets. Il permet au public de se dispenser des bouchons aux abords des lieux de culture en lui proposant de se passer de son véhicule personnel. Côté organisations, on espère réduire significativement les bilans carbones grâce à cette initiative, tout en soulageant les réseaux de transport public, que ce soit en heure pleine ou en heure creuse.  

How does Transport on Demand by Padam Mobility work?

As a leader in shared mobility, Padam Mobility meets the objectives of improving transport services in sparsely populated areas and gives all users greater freedom of movement. The company develops dynamic and intelligent Transport on Demand solutions based on artificial intelligence.

  • Users book their journeys in real-time or in advance via an app, a website or a call centre.
  • Drivers follow the progress of their optimised itinerary according to the bookings.
  • Through a dedicated management interface, transport operators supervise operations and collect the data needed to continuously improve the service.

 

You want to know more about our services? Contact us! 

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EU-funded ULTIMO project brings Padam Mobility on board as technology partner for new AV projects

The research and promotion of user-centred and more sustainable mobility through autonomous vehicles are the core objectives of the EU-funded ULTIMO HORIZON EUROPE project. 

In early October 2022, the first phase of the project started, involving renowned partners from the fields of transport, vehicle manufacturing, science and research, politics and technology. They all share a holistic goal of developing autonomous public transport services that can be integrated into the existing infrastructure to move people in a resource-efficient, inclusive and cost-effective way. At the core of these efforts is that the services are on-demand, bundle as many people as possible per trip and are scalable. 

Padam Mobility has already been involved in the predecessor project AVENUE (Autonomous Vehicles to Evolve to a New Urban Experience), which ended in October 2022. As a specialist in the field of on-demand transport, Padam Mobility was selected as the technology provider for the autonomous DRT service OL Vallée operated by Keolis. With the interfaces provided by Padam Mobility, it was possible for users of the autonomous driving service to order a shuttle bus via app and track its progress in real-time as well as validating their pick-up by means of an advanced QR code system.

Following the successful completion of the AVENUE project, ULTIMO is the next important step towards integrating autonomous on-demand services more firmly into the public transport system.

The entire project period will span over four years and will be backed by 40 million euros, with the European Union contributing a share of 24 million euros and Switzerland 16 million euros. 

Initially, three areas located in the region of Oberfranken (Germany), Oslo (Norway) and Geneva (Switzerland) have been identified as suitable test environments. In each of these areas, the ULTIMO partners will test autonomously driving on-demand transport and thus contribute to the advancement of the technology.

Autonomously driving public transport offers decisive advantages that have the potential to minimise existing challenges. These include traffic safety, saving resources and environmentally friendly operations. All these factors qualify on-demand AV as a promising future form of public transportation.

In about a week, on 29 November 2022, all project partners will gather in Brussels to officially launch the ULTIMO project. In addition, Padam Mobility will be present at the POLIS conference in Brussels the following day and is looking forward to presenting the project in more detail to interested visitors. 

 

 

 

This article might also interest you: Padam Mobility pilots autonomous on-demand vehicles in Lyon 

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New DRT service “The Robin” reaches people in rural areas without public or private transport

The Robin DRT
Over 6,000 households which have no access to a car in Gloucester now have access to buses on demand.

A new on-demand bus service, ‘The Robin’, launched in mid-October, offers rural residents in the Forest of Dean and Cotswolds new access to public transport.

The new service will serve over a hundred small towns, villages and hamlets that have no public transport links or services with extremely low frequencies. These areas also include a large number of households with no access to a car: 5,000 households in the Forest of Dean and 1,600 household in the Cotswold area. Lack of transport options means that thousands of local people have very limited transport options – and may be dependent on friends or family to access essential services, jobs, education and go shopping.

The Robin will cover two areas. One minibus serves the southern area, the Forest of Dean, covering an area about 23 miles long, with the village of Huntley in the north and the small town of Chepstow in the south. The service can be booked from 70 villages and hamlets across the area, from over a hundred ‘virtual stops’. Two minibuses cover the northern section – the Cotswolds area, from Chipping Campden in the north to Windrush, 20 miles south, serving over 50 villages and hamlets. The service runs from 7 am to 7 pm, Monday to Saturday.

Users can book the service by phone, app or online and tickets can be bought online and in the app or with cash or card payment on the bus. The trips cost £2.50 for up to 7 miles and £4.00 over 7 miles, concessionary pass holders are free and children travel at reduced fares. The 16-seat minibuses are fully accessible by wheelchair and the wheelchair space is reserved on booking.

The service’s areas were designed to improve connections for people who have few or no public transport links close to their homes. As demand is difficult to predict in sparsely populated areas, fixed-line services can be difficult to run efficiently. DRT services run when people need them and the ability to book in advance offers certainty for people requiring onward connections. The new service is aimed at ensuring people can get where they need to go – including connecting them to fixed-line bus and rail services. People can book upto two weeks in advance and upto an hour before they want to travel. The DRT platform designs and optimises routes to ensure that people reach their destinations on time. The algorithm ensures that the service cannot be booked in competition with fixed route buses when are running – ensuring that any existing services are not undermined.

The Robin service is a two-year trial designed by Gloucester County Council, which was awarded £1.35 million funding by the government’s Rural Mobility Fund. Buses are operated by local bus operators, using the Padam Mobility DRT platform.

Data generated by the platform will help shape the services and inform future planning to meet the needs of Gloucester residents beyond the end of the trial.

 

This article might also interest you: New Service Launch in Leicester

Learn more about Padam Mobility 

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A look back at eight years of company history – and an outlook into the future

At the beginning of October, Padam Mobility welcomed customers, employees, friends and companions to take a look behind the scenes. Located in the eighth arrondissement of Paris, the new headquarter offers enough space to accommodate Padam’s various teams under one roof. A lot has happened since 2014, so the event was also a great opportunity to review how the world of shared mobility has changed over the years.

On the road to public transport for all?

Admittedly, the concept of demand responsive transport needs a while to be fully understood. First of all, one needs to understand what an algorithm is and how it manages to calculate routes for vehicles in real time. Also, one should know some use cases to understand why on-demand mobility is beneficial for certain areas. This information is very helpful in convincing people that on-demand mobility can reduce the use of private vehicles while saving costs for the community. Over the last few years, we have gained a lot of experience in promoting on-demand transport and highlighting its benefits. Fortunately, we were often supported by talented professionals. The staff of the Strasbourg bus network, for example, have compiled interesting facts about on-demand mobility in an in-house study. According to their calculations, the introduction of an on-demand service would cost 3.3 times less than maintaining conventional bus routes.

The study also yielded interesting insights on the user side. Rising petrol prices and cost of living prompt many consumers to reflect more on their behaviour. According to the survey, 10% of on-demand transport users have abandoned their second car.

Well, there are many reasons why the number of users of Padam mobility services has increased by 150% in the last 16 months: on-demand transport is a flexible and comparatively low-cost investment in public transport, has a positive impact on the environment and promotes social integration. And even though public transport is not a hot topic in the media, the user numbers show that consumers are embracing on-demand mobility.

Public transport in Greater Paris: change is happening!

Despite investments in the public transport network in recent decades, the car is still the most popular means of transport for Parisians. There is a need for improvement in many places; the existing public transport lines do not cover all the mobility needs of the inhabitants.

In a survey (May – June 2022), the French Collectif Mobilité found that drastic changes in behaviour would occur if the price at the petrol pump exceeded the psychological threshold of 2 euros. About 40 % of respondents in the small and large metropolitan areas of the Paris region said they would reduce their daily trips. However, only 20 % would choose to shift to other modes of transport.

On-demand mobility must meet all needs

The current challenges in the mobility sector demand that public decision-makers identify possible solutions – especially in sparsely populated areas. Well-developed local transport is an important building block to ensure mobility for all. On-demand mobility can fulfil this requirement where maintaining fixed routes is not feasible.

In the coming years, we will continue to work on making mobility accessible to all and thus create more liveable living spaces in the city and in the countryside!

 

These articles might also interest you: 

How to optimise On-Demand-Systems: 10 Success Factors to reduce the costs of your DRT 

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New service launch in Leicester

Padam Mobility powers new on-demand service “NovusFlex” to give New Lubbesthorpe residents better access to everyday mobility

NovusFlex is a new on-demand transport service enabling people to travel around the New Lubbesthorpe area and connecting them to jobs and services in nearby Leicester and Narborough. Launched in August, powered by Padam Mobility technology and operated by Vectare, NovusFlex works to complement a regular shuttle between the estate and Leicester city centre.

New Lubbesthorpe is a recent housing development that lies between Leicester and Narborough. The NovusFlex service operates between 6 am and 11pm, Monday to Sunday to ensure that people can travel to work or education, as well as use services or visit neighbouring towns for leisure purposes. It can be booked by users by app, phone or online.

The New Lubbesthorpe landowner and lead developer, The Drummond Estate, funded the service in order to offer residents an attractive and flexible connection. Go Travel Solutions, a consultancy specialising in sustainable mobility solutions acted as the principal consultant for the design and deployment of the innovative transport service. The service was designed in collaboration with technology provider Padam Mobility.

To optimise coverage of the area using just two vehicles at the start, the area was divided into three zones (see figure).

The New Lubbesthorpe development is within Zone 2, and the service enables people to travel within the Zone or to destinations within the other Zones.

Zone 1 comprises the city centre of Leicester, a key employment centre with many attractions and a mainline train station for onward travel (for example to London). Zone 3 contains the town of Narborough and its station. For residents of New Lubbesthorpe, this means easy access to all points of interest in Leicester city centre, as well as to the train station in Narborough.  To maximise efficiency, the service will only pick up or drop off people within Zone 1 and Zone 3 (it can’t be used to travel around these Zones).

The service costs £3 to £4 per trip, but tickets can also be purchased more cheaply in packages. Users have the option to pay for their ride via the app, online, by phone, and also directly to the driver.

NovusFlex is available from Monday to Sunday from 6 am to 11 pm and offers users new freedom of movement, especially in the evening when there was previously no comparable transport service.  It works in tandem with a new fixed shuttle, NovusDirect, also operated by Vectare, between New Lubbesthorpe and Leicester city centre.

 

This article might alos interest you: Padam Mobility pilots autonomous on-demand vehicle in Lyon

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Padam Mobility and Hacon launch mobility app in the southwest of France

LibéA App

 Padam Mobility and Hacon have developed a mobility app for the town of Albi and the surrounding area in southwest France, which maps the entire mobility offer in the region.

The “libéA mobilités” application provides access to mobility services in the Albi region. It maps the entire mobility offer of the region and provides information on the regional timetables of public transport and On-Demand Transport.

A new regional brand that unites all mobility offers

Against the background of a growing mobility offer and changing usage, the Community of Albi has set up a new regional brand combining all its mobility services: libéA. This new brand shows the ambition to provide the territory’s inhabitants with sustainable and responsible mobility. In this way, the entire transport offer is not only harmonised, but intermodal travel is greatly simplified for users. 

The new brand identity is reflected in the new libéA mobilités application, developed by Hacon and Padam Mobility and available since the end of June. Users of the app benefit from an enhanced experience when planning a ride. The best intermodal connections are presented on the basis of existing data transmitted in real-time by the various local public operators in the area. A ranking by relevance helps the user to make a choice. If there is no fixed line for part of the journey, the app indicates the available Transport-on-Demand services. Walking and cycling routes are also included. So passengers always have the best information for all their journeys from the first to the last kilometre.

Screenshot of app
The app, which is also available via a dedicated website, is a strong signal of the new mobility strategy of the Albi region. It allows users to easily find the best route, regardless of the mode of transport used.

 

This articles might also interest you:

Padam Mobility pilots autonomous on-demand vehicles in Lyon 

Launching DRT – An operator perspective 

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Padam Mobility pilots autonomous on-demand vehicles in Lyon

PRESS RELEASE

As part of the EU-funded AVENUE project, which is trialling autonomous shuttle buses in four European cities, including Luxembourg, Geneva and Copenhagen, Padam Mobility has been brought on board as a trusted technology partner for the Lyon region. Since May 2022, passengers can book rides on the autonomous shuttle service under the name OL Vallée A la Demande.

In this initial phase, two autonomous shuttle buses operate between the Décines Grand Large tram stop and the Groupama stadium, covering an area of 0.5 km² (see map below). Previously, there was no public transport service in this area to connect visitors with the fixed transport network, so the autonomous shuttle buses are intended to ensure that passenger flows can be transported from A to B smoothly. In addition, it is possible to use the autonomous shuttles in a free-floating model, i.e. without a fixed route plan, on the stadium’s campus.

Keolis has been testing autonomous shuttles in Lyon since 2016 and is now aiming in partnership with Padam Mobility to take the user experience to the next level. As specialists in on-demand technology, Padam Mobility will enable users to conveniently order the shuttles via app and track their status in real-time.

In the first test phase, the service runs every day from 11:50 am to 7:45 pm. After a short summer break, the service will resume in September.

AV Lyon
Service area of the new “OL Vallée A la Demande” AV-service

 

 

 

 

 

 

 

 

 

 

Find out more about Padam Mobility 

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Hacon and Padam Mobility launch their first joint on-demand project “SALÜ” in Switzerland

salu app
  • New on-demand service for BUS Ostschweiz AG
  • Technical implementation of the SALÜ app by Hacon and Padam Mobility
  • Already the fifth implemented project for on-demand transport in the DACH region for the Siemens Mobility subsidiary with a total of over two million rides booked

SALÜ, an on-demand service offered by Swiss transport operator BUS Ostschweiz AG, was launched in March for the city of Wil. Users have access to a Web App, and IOS and Android apps to obtain information and book the service. Padam Mobility and Hacon were responsible for the technical implementation. SALÜ is already the fifth on-demand transport project implemented by the two Siemens subsidiaries in the DACH region within just a few months.

On the one hand, the new offering provides residents in Wil, Wilen, Bronschhofen and Rossrüti with a flexible shuttle service in the evening from 8 p.m. to and from the train station that fits in with the train schedule. On the other, a selection of more than 100 virtual stops across the city, from or to which rides can be booked, is available. Users can find, book and pay directly for their chosen ride in the SALÜ app. As with the previously used Wil evening taxi, a public transport ticket is needed as the basis for calculating a surcharge for the service.

Andreas Deterling, Head of Supply and Development BUS Ostschweiz AG:

SALÜ significantly improves the appeal of public transport in the city of Wil. Our service combines convenience and sustainability – the app calculates which passengers can board when and where, and determines the fastest connections.”

Gerd Overbeck, Lead New Mobility at Hacon, sees on-demand transport as a useful supplement to local public transport:

On-demand transport best supports existing public transport services when the transfer from one means of transport to the other runs smoothly. That’s why we are relying with our partner Padam Mobility on convenient to use mobility apps which, in the best sense of the plan, book, pay & travel approach, make using on-demand transport as easy as possible.”

Padam Mobility and Hacon successful in the DACH market with other on-demand projects

In addition to the new on-demand service “SALÜ” in Switzerland, Padam Mobility and Hacon are further expanding their market position. In the past few months, the companies have launched on-demand services in three German regions: In Höxter, the on-demand service “Holibri” drives on four routes; in Hürth near Cologne, “Hüpper” serves the fringe districts that previously only had insufficient access to public transport; and the “Expressbus Pfaffenhofen” app allows users to travel around individually across the city. Throughout Germany, DB Regio AG is also relying on the expertise of Padam Mobility and Hacon with its on-demand service integrated into its own travel information system. Annually, that means a total of more than two million rides that are booked using the software from Padam Mobility.

More projects will be added in the coming months, for example, in the Ingolstadt region. The experience gained and the feedback from passengers clearly show that on-demand mobility can be a very important element in providing regional mobility. In particular in rural and fringe areas, the solutions from Padam Mobility and Hacon offer real added value, and provide residents with seamless transport without needing to have their own car. They also allow cities or municipalities to provide their public transport services more efficiently and in a more resource-saving manner.

 

About Padam Mobility and Hacon

Under the heading “Combined Power for Mobility,” Siemens Mobility, Hacon, eos.uptrade, Bytemark, Padam Mobility and Sqills offer a unique ecosystem of digital services and solutions. From travel planning, passenger communication, mobile ticketing, payment and reservation, and mobility as a service (MaaS) solutions to fleet management, schedule preparation and mobility data analytics – a comprehensive product portfolio for the complex issues in the mobility sector offers the ideal foundation for an outstanding passenger experience.

Learn more about Hacon

Click here to visit the Padam Mobility website

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Padam Mobility Masterclass series – #1 A smart ticket to ride: Ask the experts!

Landor Links

Ticketer and Padam Mobility, together with Landor Links, have kicked off the three-part masterclass series to share current thinking about the potential for Demand-Responsive Transport (DRT) in Bus Service Improvement Plans (BSIPs) across the UK. 

The three-part masterclass series was launched mid-January by Padam Mobility in partnership with Landor Links. The aim of each of the engaging one-hour discussions is to draw out expertise on the integration of DRT into a  user-friendly, effective public transport service. 

In the first Masterclass, Antonio Carmona, General Manager International and Head of UK Sales at Ticketer, and David Carnero, Head of International Business Development and Partnerships at Padam Mobility, together with chair Matt Smallwood, Head of Digital Strategy, Transport for the North, talked about why – and how –  transport operators and public transport authorities should tackle the core problem of integrated ticketing. Below is a small excerpt of the questions and topics discussed during the webinar. The full video can be found on YouTube.  

Integrated Ticketing is key, is one of the main areas that you need to work on to remove those barriers to access the system.” Antonio Carmona

From the start, Antonio Carmona stressed the importance of a seamless payment and ticketing system to encourage people to switch to public transport. Combine with other measures – such as proximity of services, on-demand rides and pricing – it is essential for creating public transport that is more attractive and more used than private cars.

But how can public transport authorities and operators be convinced that an on-demand service can enrich the public mobility offer in a given region? 

It’s important to see DRT as a service improvement, according to David Carnero, rather than viewing it primarily as a profit-making business model. The overriding goal of on-demand transport is perfect integration into the existing infrastructure rather than competing with it – even if there are DRT services that are significantly more lucrative than maintaining fixed bus routes. DRT then has the potential to serve, for example, the first and last mile between the homes and larger transport hubs. People are thus offered a real alternative to their own car, without the DRT service competing with, but rather complementing, the existing public transport network. 

It’s about not competing with structural – fixed-line – transport, it’s about ‘adding to’ or giving more flexibility to the structural transport. To do this it has to have simple fares and integrated ticketing.” David Carnero 

Data sharing is an obstacle to an integrated ticketing system 

It’s clear that seamless travel – without tedious questions like “Which ticket do I need for which mode of transport?” or “Where can I buy my next ticket?” – is desirable. But why is it that the public transport offer in the UK resembles more of a patchwork quilt, and trips from A to B in many cases require more than just a single ticket? 

Antonio believes that there needs to be more confidence among operators to participate in a common system: 

In every beginning of integration processes you will see challenges about sharing data but in the end, once you have proven to the different operators that there is a benefit to them in participating in the system and sharing some data that is relevant, then those frictions will probably disappear. It is not a technical problem, lots of data is available. [The challenges are] more related to the agreements that are in place.”  Antonio Carmona 

One ticket – many payment options?

Transport-on-demand services are currently exceptional in most regions of the UK. People may have become accustomed to a neighbourhood service that they order over the phone. However, the technical booking options via app or website tend to deter older users in particular. Similarly, when it comes to the question of payment options. There are people who refuse to pay via an app or prepay card and prefer to pay in cash directly in the vehicle. Are these users going to be excluded from the ‘new’ transport services sooner or later? 

The simple answer is ‘no’. DRT services, as offered by Padam Mobility, are public services and do not exclude any user group. Providers need to ensure that people can use the service in the easiest way for them, for example, by ensuring that cash payment remains possible on board in addition to the booking option by telephone or online. Only then can it be guaranteed that the services remain inclusive.

How can the step towards more ‘on-demand’ succeed? 

One aspect, in particular, becomes clear during the discussion: the answers are there, DRT as a real enrichment of a region’s mobility offer does not have to remain a pipe dream, but can be successfully established with a well-thought-out approach.   

Nevertheless, at the moment, just before the launch of the Enhanced Partnerships within the Bus Service Improvement Plans (BSIP), many public transport authorities and operators are faced with the major challenge of taking the first step. A reasonable, feasible plan has to be worked out to have a chance of securing some of the public funds. 

To have the best chance of success, careful data analysis and simulations before the actual service goes live is key to tailoring a DRT service for a specific area. There is not a standard service model for every region. In this context, David emphasises that Padam Mobility’s focus is on areas away from the big cities which need careful analysis.

Careful testing and data analysis will determine the best approach to serve a rural or suburban area. Where areas are unlikely to be profitable it’s important to provide a carefully designed service that supports the network and other fixed-line services. 

The next webinar will look at the topic of DRT and Data with Landor Links on 10 February 2022 at 10:30 am (UTC). You will find the link to the registration form further down in this article. 

A question of trust 

Can people who have become accustomed to a timetable just “change” like that? Certainly, the question of how to bring users along on the path to more flexible, demand-responsive transport should not be underestimated. Humans are creatures of habit. If the service does not work as intended or as they are used to, there is a risk that people will turn away and reject it. Gaining the trust of end-users may require introducing services in parallel, and will rely on full transparency, for example by guaranteeing real-time tracking of the journey or by providing users with push notifications on their mobile phones in case of delays and other problems. 

I think [the bottom line is] that the technology and the systems around that are a real key enabler for that integration piece, for that customer journey, and for I think [the issue of communication with users].” Matt Smallwood 

It certainly takes time to make new mobility services attractive to a broad population. Reliable support and transparent communication with operators and end-users will add to the eventual success of DRT.

Watch the entire masterclass with Matt Smallwood, Antonio Carmona and David Carnero on YouTube

We would also be very happy to welcome you on 10 February at 10:30 am (UTC). Then we’ll be covering in detail how the right data analysis contributes to a successful implementation of an on-demand service. Click here to register. You are also welcome to send us your questions in advance (use the dedicated text field in the registration form).

 

Find out more about Padam Mobility 

This article might interest you as well: Ticketer and Padam Mobility announce partnership to further develop the Demand-Responsive Transport landscape in the UK 

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The Orléans metropolis expands its on-demand network Résa’Tao to four additional zones

Résa'Tao

Padam Mobility, Orléans Métropole and Keolis Métropole Orléans are expanding their on-demand service Résa’Tao. With four newly designed zones and a fleet of 39 vehicles, TAO Orléans Métropole is thus positioning itself as one of the most innovative and advanced networks in France in the field of on-demand transport.

Padam Mobility and Orléans Métropole have already been partners since 2018, enabling nearly 10,000 on-demand trips per month with the Résa’Tao service operated by Keolis Métropole Orléans. The French metropolis and the transport service provider rely on Padam Mobility’s algorithms to optimise the operation and cost of their on-demand service.

As passenger numbers and customer satisfaction have been consistently strong over the past three years of operation, Orléans Métropole decided to expand the service to four new, redesigned zones and to increase the fleet from about 20 to nearly 40 vehicles, some of which are powered by electricity.

Aiming for 250,000 on-demand trips in 2022

Launched in 2018, Orléans Métropole’s on-demand service, Resa’Tao, was gradually extended to other areas of the city, covering nine areas in 2021 with a fleet of more than 19 vehicles. Technical adjustments made by Padam Mobility, such as the optimisation of routes, the extension of service times, and the flexibilisation of last-minute reservations, enabled the service’s usage rate to gradually increase threefold between 2018 and 2021.

Due to these positive developments, both in terms of passenger numbers (more than 250,000 bookings since its launch) and user satisfaction (average rating of 4.7/5), Orléans Métropole has decided to extend the service on 3 January 2022 to four additional, newly designed zones, where around 40 vehicles will operate seven days a week. With this expansion, most residents of the sparsely populated urban areas of Orléans will be able to depart from a stop just a few metres from their home without having to pay a surcharge. Orléans Métropole thus hopes to increase ridership and reach 250,000 trips in 2022, compared to more than 100,000 in 2021.

A service that aims to connect 100% of users to the existing transport offer

Orléans Métropole’s on-demand service Résa’Tao now covers four new large-scale zones (previously there were nine smaller ones). The North, South, East and West zones were designed in such a way as to meet the mobility needs of the communities outside the city centre. To enable as many travel requests as possible, the availability of the service has been increased and connections to the main public transport lines in Orléans (trams and buses) have been simplified.

Furthermore, the service actively promotes reintegration into the labour market. Keolis Métropole Orléans contracts a labour market reintegration company to operate the on-demand driving service.

Users of the RésaTao service can book their ride for free by phone, online or via a dedicated app several weeks in advance or up to five minutes before their departure. A minibus picks them up at a predefined bus stop and takes them to their destination – seven days a week and from 6:00 am to 9:00 pm.

We feel that we are better investing taxpayers’ money, especially since the strategy of Orléans Métropole is not to gain economic advantages but to provide a better service. On-demand transport, as an innovative solution, it not only complements the traditional service, but goes one step further by connecting 100% of the metropolis’ inhabitants to the public network…” Romain Roy, Vice-President of Orléans Métropole, responsible for transport and traffic

Development of the Orléans metropolitan region’s DRT service Resa’Tao between 2018 and 2022

Résa'Tao

Padam Mobility’s algorithms supporting shared and optimised mobility

Padam Mobility offers transport-on-demand solutions based on algorithms to optimise routes and vehicle utilisation. The mobility offer is smarter, more flexible and more dynamic. It is no longer based on fixed routes and timetables, but on-demand and is constantly optimised based on (real-time) bookings. In the course of a trip, several users are grouped together in one vehicle, with the driver adapting his route in line with the bookings. The schedule chosen by the users is always guaranteed.

 

About Padam Mobility, a subsidiary of Siemens Mobility

Since 2014, Padam Mobility has been developing digital solutions for dynamic demand-responsive public transport (on-demand systems and paratransit) to transform peri-urban and rural areas and bring communities closer together. For this purpose, the company offers a software suite of smart and flexible solutions that improve the effectiveness of mobility interventions for all target groups in low-demand areas and bring users, operators and communities on the move! The software suite is based on powerful algorithms and artificial intelligence.

In 2021, Padam Mobility became part of the Siemens Group and supplements its portfolio of digital transport and mobility solutions.

 

This article might interest you as well: Interview with Roman Roy, Vice-President of Orléans Métropole

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