Padam Mobility powers new on-demand service “NovusFlex” to give New Lubbesthorpe residents better access to everyday mobility
NovusFlex is a new on-demand transport service enabling people to travel around the New Lubbesthorpe area and connecting them to jobs and services in nearby Leicester and Narborough. Launched in August, powered by Padam Mobility technology and operated by Vectare, NovusFlex works to complement a regular shuttle between the estate and Leicester city centre.
New Lubbesthorpe is a recent housing development that lies between Leicester and Narborough. The NovusFlex service operates between 6 am and 11pm, Monday to Sunday to ensure that people can travel to work or education, as well as use services or visit neighbouring towns for leisure purposes. It can be booked by users by app, phone or online.
The New Lubbesthorpe landowner and lead developer, The Drummond Estate, funded the service in order to offer residents an attractive and flexible connection. Go Travel Solutions, a consultancy specialising in sustainable mobility solutions acted as the principal consultant for the design and deployment of the innovative transport service. The service was designed in collaboration with technology provider Padam Mobility.
To optimise coverage of the area using just two vehicles at the start, the area was divided into three zones (see figure).
The New Lubbesthorpe development is within Zone 2, and the service enables people to travel within the Zone or to destinations within the other Zones.
Zone 1 comprises the city centre of Leicester, a key employment centre with many attractions and a mainline train station for onward travel (for example to London). Zone 3 contains the town of Narborough and its station. For residents of New Lubbesthorpe, this means easy access to all points of interest in Leicester city centre, as well as to the train station in Narborough. To maximise efficiency, the service will only pick up or drop off people within Zone 1 and Zone 3 (it can’t be used to travel around these Zones).
The service costs £3 to £4 per trip, but tickets can also be purchased more cheaply in packages. Users have the option to pay for their ride via the app, online, by phone, and also directly to the driver.
NovusFlex is available from Monday to Sunday from 6 am to 11 pm and offers users new freedom of movement, especially in the evening when there was previously no comparable transport service. It works in tandem with a new fixed shuttle, NovusDirect, also operated by Vectare, between New Lubbesthorpe and Leicester city centre.
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