close

Padam Mobility News

Restrospective: a look back at the 21 highlights of Padam Mobility in 2021

calender

Studies, publications, new references, partnerships, extensions: the year 2021 was punctuated by many significant events for our company. A look back at a rich year.

JANUARY

1- PADAM MOBILITY TAKES UP THE CHALLENGE OF TRANSPORTING THE MOST VULNERABLE TO VACCINATION CENTRES

In January 2021, the vaccination campaign began in France and focused on the most vulnerable populations. The Paris region, in collaboration with the Paris area departments, decided to deploy all its resources to facilitate travel to and from vaccination centres for the most vulnerable. Among the transport resources mobilised: the Paratransit PAM networks and the dynamic Demand-Responsive service, TAD IDFM, equipped with Padam Mobility technology.

Find out more

2- PADAM MOBILITY STRENGTHENS ITS PRESENCE IN FRANCE 

MontenbusThe Mont Blanc urban area, which until now has only had regional fixed-line buses, set up a new Demand-Responsive Transport to compensate for the lack of existing mobility solutions in its area. Following a free floating configuration, The Montenbus service complements the pre-existing fixed lines.

In the Aisne, the various RTA DRT services, known under the Mobilitad brand, were optimised and modernised by Padam Mobility, which provided users with new booking channels (application and booking website). These new services will accelerate the RTA’s digital transition and revitalise the image of the Demand-Responsive Transport offer.

MARCH

3- STRASBOURG EXTENDS ITS FLEX’HOP DRT NETWORK TO ITS ENTIRE URBAN AREA 

After an initial experimental phase in a limited area of 13 municipalities, the Compagnie des Transports Strasbourgeois (CTS), Strasbourg’s transport operator, decided to offer the inhabitants of the Eurometropole a Demand-Responsive Transport service that is unprecedented in France in terms of its territorial scope (over 200 km2) and its time span (from 5 a.m. to midnight). 

4- PADAM MOBILITY MODERNISES A 20 YEAR OLD DRT NETWORK IN LINCOLNSHIRE, UK

Call Connect The Call Connect DRT  service offers a reliable and convenient mobility solution to the population of the rural county of Lincolnshire. The county has already been offering a DRT service as an alternative to very long bus lines with long detours through different villages for some 20 years. 

In order to make the service more efficient for both users and the community, Lincolnshire County Council decided to call on Padam Mobility. By integrating its software solutions, fleet management is streamlined and users can book the service through three different channels (user application, booking website and by telephone via a call centre). 

Find out more

MAY

5- A WHITE PAPER TO QUESTION THE ROLE OF MAAS IN SPARSELY POPULATED AREAS

Different from the city centre approach, mobility in peri-urban and semi-rural areas is a community affair, which digital tools must learn to take into account. It is in this sense that Padam Mobility wanted to publish a White Paper on MaaS or Mobility-as-a-Service; the idea being to propose a different approach to this recent concept and to raise awareness of the issues it could address in the most fragile territories.

Find out more

6- PADAM MOBILITY BECOMES A MEMBER OF THE SIEMENS MOBILITY FAMILY 

Padam Mobility became a member of the Siemens Mobility family on Tuesday 11 May 2021, alongside its historic technology partners Hacon, Bytemark, and eos.uptrade.

The company begun a new chapter with the objective of reaching new heights, continuing the work of its teams, nurturing its commitment and continuing to achieve its results. 

Find out more

7- PADAM MOBILITY CONTINUES TO ESTABLISH A REGIONAL PRESENCE IN FRANCE 

In the Landes area, Padam Mobility assisted SPL Trans-Landes in modernising and standardising the booking systems of all its operational DRT services. 4 urban areas in the region now have a Demand-Responsive Transport service: Dax (Couralin), Biscarosse (Bisca Bus), Pays Tarusate (Escape te!) and Orthe and Arrigans (Transp’Orthe).

In Grand Figeac, the Demand-Responsive Transport has been given a facelift by modernising its service. Padam Mobility, in collaboration with Groupe Delbos, deployed its dynamic DRT solution to facilitate the mobility of the inhabitants of this rural area.

In the Pays de Langres, Padam Mobility and Prêt à Partir, the local transport operator, offer an innovative DRT service called Linggo. This new mobility service connects residents to business areas, medical facilities and the Langres and Culmont-Chalindrey train stations.

JUNE

Bologna 8- UNA NUOVA RETE IN ITALIA ! PADAM MOBILITY LAUNCHES THE COLBUS DRT SERVICE IN BOLOGNA

Colbus is the first DRT service in the Appennino Bolognese region, a rural and mountainous area outside Bologna, Italy. It complements the existing regional transport offer on the first and last mile. Among other things, it makes it easier for users to get to the main tourist attractions in the region (e.g. hiking trails) from the nearest train stations. 

Find out more

JULY

9- PADAM MOBILITY TECHNOLOGY IS EXPORTED TO CANADA

Continuing its international expansion, Padam Mobility took its first steps in Canada with a pilot project developed jointly with the Société de Transport de l’Outaouais (STO) and Transit. The STO was the first public transport company in Quebec to offer an on-demand travel solution within the Transit trip planner. This was the first North American integration made by Padam Mobility.

10- PADAM MOBILITY AWARDED “50 MOBILITY SOLUTIONS FOR OUR REGIONS” IN FRANCE

Outside of dense urban areas, few solutions are offered other than the private car, while the transport offer could be optimised and rethought according to the specificities of each locality. It is precisely because Padam Mobility is dedicated to this mission that its solutions were labelled as one of the 50 solutions facilitating the mobility of citizens, wherever they are in the territory. These solutions will be presented to the presidents of the French Regions, Departments and Urban Areas, as well as to mayors and local officials.

SEPTEMBER

11- PADAM MOBILITY AND B.E. GREEN LAUNCH THEIR TURNKEY OFFERS FOR SMART AND LOW-CARBON MOBILITY

To meet the growing need for clean and demand-driven mobility solutions, Padam Mobility and B.E. Green launched two turnkey offers for local authorities and companies. The two companies share the common ambition of proposing a decarbonised, efficient transport offer in line with local mobility issues.

12- PADAM MOBILITY PARTICIPATES IN THE RNTP 2021: THE GREAT EVENT OF PUBLIC TRANSPORT IN FRANCE

Padam Mobility had a booth that stood out. Ziad Khoury, Director of Development, gave a well-attended presentation on the “10 keys to succeed in serving peri-urban and rural areas at controlled costs”. This 28th edition of the RNTP was also an opportunity for the company’s various departments’ teams to meet up for convivial moments.

13- PADAM MOBILITY LAUNCHES THE LIBEA DRT SERVICE IN ALBI, FRANCE

Padam Mobility continues its development in the South of France with a new service in Albi, called LibéA. This new service connects the urban area’s suburban communities to the city centre. A website and a mobile application allow users to book their rides easily.

OCTOBER

14- WITH HERTSLYNX, PADAM MOBILITY CONTINUES ITS EXPANSION IN THE UK

HertsOn 19 September 2021, HertsLynx, a new Demand-Responsive Transport (DRT) service developed by Padam Mobility and operated by Uno Bus, was launched in the rural areas of Hertfordshire County in the UK. It serves villages in the north and east of the county and fixed destinations in town centres. The service is expected to make it easier for passengers to travel in these low-density areas and address the critical mobility issues they face.

Find out more

15- TICKETER AND PADAM MOBILITY ANNOUNCE A PARTNERSHIP TO SHAKE UP THE DEMAND-RESPONSIVE TRANSPORT LANDSCAPE IN THE UK

Padam Mobility and Ticketer, an innovative transport data and ticketing company, announced a partnership that expands the opportunities for operators and local authorities to integrate DRT. The aim of this partnership is to make it easier to provide public transport services in areas with low population density, thereby enhancing the attractiveness of these areas.

Find out more

16- LAUNCH OF THE “HÜPPER” DRT SERVICE IN HÜRTH, GERMANYHüpper

End of October, a new DRT service, the “Hüpper”, was launched in Hürth, in the Rhine-Erft district in Germany. The service is intended to serve areas of this small town (just under 60,000 inhabitants) that were previously not well served by public transport. It aims to provide an optimal complement to the existing public transport system. 

Find out more (in german)

NOVEMBER

17- PADAM MOBILITY SIGNS A FRAMEWORK AGREEMENT WITH KEOLIS, WORLD LEADER IN SHARED MOBILITY

Padam Mobility announced the signing of a framework agreement with Keolis, the world leader in shared mobility and a pioneer in multimodality, present in 16 countries. Partners since 2017 with the DRT service Résa’Tao in Orleans, the two companies together make more than 20,000 rides per month. The framework agreement will enable Padam Mobility to accelerate its innovation policy and strengthen its presence in Europe on the first and last mile mobility segments and in sparsely populated areas.

Find out more (in french)

18- PADAM MOBILITY AT THE SMART TRANSPORT CONFERENCE IN LONDON 

booth

Bringing together mobility experts, innovative transport companies and leading policy makers, including Trudy Harrison, Under Secretary of State for Transport, the conference addressed the most pressing mobility issues of our time: how to meet our climate targets, how to promote innovative transport concepts, or how to change the infrastructure to encourage the use of low emission transport.

The entire UK team of Padam Mobility was represented at the event in London. David Carnero, Head of International Business Development, spoke at the Technology and Innovation session on the key role of data in the development of Demand-Responsive Transport services.

DECEMBER

19- KARLSTADSBUSS NÄRA: THE FIRST PADAM MOBILITY DRT SERVICE IN SCANDINAVIA

After a simulation phase, a new pilot Demand-Responsive Transport service is launched in Karlstad in December 2021. It connects the suburban areas of Karstad to the Bus Rapid Transit (BRT) network. The DRT service is based on Padam Mobility solutions and is operated by Keolis Sweden under the brand Karlstadsbuss.

Find out more

Holibri20- HOLIBRI: A NEW DEMAND-RESPONSIVE TRANSPORT SERVICE IN GERMANY

Padam Mobility continues its expansion in Germany with a new Demand-Responsive Transport service in Höxter, a town of about 30,000 inhabitants located in North Rhine-Westphalia. In collaboration with Hacon, Padam Mobility is deploying its solution to replace the town’s 4 fixed bus lines with an on-demand service called Holibri.

Find out more

21- A NEW DEMAND-RESPONSIVE TRANSPORT SERVICE IN SURREY, UK

“Surrey Connect” is the name of the new Demand-Responsive Transport network launched by Padam Mobility in the UK, from November 2021. The service, which has been experimented since May 2021, offers residents in the rural area of West Leatherhead a better public transport experience.

Find out more

2022 WILL BE FULL OF GOOD SURPRISES 

The year 2022 will start with some major news:

Padam Mobility finalist of the 2021 UITP Mobility Awards: the project “Providing a complementary mobility solution for people living in peri-urban areas” led by Padam Mobility has been selected as a finalist in the “Public and Urban Transport Strategy” category by the members of the jury, composed of UITP and international public transport experts. The winners of the UITP Awards will be announced at an awards ceremony on 6 February at the MENA Congress in Dubai. 

Padam Mobility, Orleans Metropole and Keolis Metropole Orleans are once again extending their Demand-Responsive Transport service, Résa’Tao. With 4 new redesigned areas and a fleet of 39 vehicles, TAO Orleans Metropole is positioned as one of the most innovative and advanced Demand-Responsive Transport networks in France.

Find out more (in french)

Padam Mobility wins an additional DRT network in the UK in Gloucestershire! Scheduled to launch in March 2022 with a fleet of 3 and then 5 vehicles, this is Padam Mobility’s third DRT contract in the UK initiated under the UK Government’s Rural Mobility Fund.

 

Subscribe to our newsletter to keep up to date with our news in 2022!

Lire la suite

How to ensure the success of your Demand-Responsive Transport (DRT) service through targeted data analysis?

booth

 – Padam Mobility insights on  service data analysis at the Smart Transport Conference 2021

The basic premise of Demand-Responsive Transport (DRT): smart vehicle routes that group as many passengers as possible, matching trips to capacity is seen as a promising solution to establish emission-free transport. It’s both efficient and reduces the need for individual cars. 

However, DRT services are by no means the same. The deployment of an on-demand service does not follow a template that can be applied equally to all regions and areas. The key to successfully establishing a DRT in a given area is based on the analysis and correct interpretation of data collected before the service is introduced and whilst it is operational. Good data will show how the service is being used, and whether there is room for improvement. For example, data can show whether the fleet size is optimal for the service and how it works with the existing transport network (for example, whether the on-demand service ensures connections with train services,  or competes with high-frequency buses at peak times).

How does targeted data analysis help in establishing a DRT service? – Presentation by David Carnero at the Smart Transport Conference 2021 in London 

The Smart Transport Conference took place in London at the end of November. Bringing together, mobility experts, innovative transport companies and top politicians, including Parliamentary Under-Secretary of State for Transport, Trudy Harrison, the conference addressed the most pressing mobility issues of our time: how do we achieve the climate targets we have set ourselves, how can innovative transport concepts be promoted, or how should the infrastructure change in order to encourage the use of lower-emission means of transport?

The entire UK team of Padam Mobility was represented at the event in London. David Carnero, Head of International Business Development, spoke in the breakout session “Technology and Innovation” about the important role of data in the development of on-demand services. 

david
David Carnero, Head of International Business Development at Padam Mobility, speaking at the Smart Transport Conference in London on 30 November 2021.

Using specific examples, each showing anonymised real data scenarios from customers, David highlighted the importance of the skilled eye of Padam Mobility’s mobility experts in launching and sustaining DRT services. 

Choosing the right fleet size

The choice of the fleet size is crucial to the success or failure of an on-demand service. If the fleet is too large, it is costly to maintain, vehicles are not optimally utilised, and additional staff are required. However, if there are not enough vehicles to meet the demand, other problems tend to arise that damage the overall project. Users trying to book a journey who are repeatedly unable to do so because all vehicles are already fully booked may turn away from the service. This problem is illustrated by David in his presentation (see Figure 1). The chart shows the daily average refusal rate (blue bars) and the total refusal rate (orange line) are very high at almost all times of the day. In this situation more vehicles are needed to meet demand, and this will be suggested to the operator.

fleet size
Figure 1

Service optimisation – the “right” configuration can work wonders 

A further example shared by David illustrated how skilled interpretation of data can have an impact on services. Before the realignment of the DRT offer shown in Figure 2, rather low user numbers were recorded. This could be for many reasons, however, it would be wrong to jump to the conclusion that people in the region are not open to on-demand mobility. 

The service was adjusted, and from around August 2020, the data shows passenger numbers increasing rapidly. This suggests that the service change made about two months earlier succeeded and meets the users’ actual needs much better. In this case, several stops were added and the service area was enlarged.

Enlargement
Figure 2

Service optimisation – extensive possibilities of data analysis and evaluation   

David used further examples to make clear how extensive the analyses are that Padam Mobility conducts for their customers, and that careful data evaluation can be decisive for success. 

For example, he illustrated the possible reasons why trip searches might not lead to bookings. Figure 3 shows the point at which (around November 2020), the conversion rate of searches to bookings increases significantly compared to the previous period. User analysis indicated that people may have been unable to find suitable stops in their proximity or were not satisfied with the given service area. In this case, a service enhancement resulting from the analysis has helped to accommodate more user queries and thus increase the ratio of search queries to actual bookings. 

Conversion
Figure 3

Expansion of the service area, a larger fleet size or more stops are not the only possible adjustments. Service configurations which are matched to the individual circumstances and needs of each region are essential. Padam Mobility tests and measures the most appropriate models. For some areas, a free-floating model, which does not envisage a fixed routing, may make sense, for example, in order to save vehicle kilometres and offer passengers a flexible and individualised driving experience. In other regions, however, a feeder configuration may be more appropriate, for example, if a specific transport hub, such as a train station, is the main point of contact for most on-demand users. In very large areas, it may be beneficial to define zones in which a specific on-demand service operates. This helps the operators to keep a clear overview of the performance and the resources needed for each service. 

Figure 4

What steps can public transport authorities and transport companies derive from the findings? 

If cities, municipalities, companies, etc. have decided to tackle the project “on-demand mobility” and offer their citizens or employees a convenient, flexible transport service, the diverse implementation possibilities of DRT services can seem overwhelming at first. 

Where to start? Which configuration is right for my area? – Fortunately, Padam Mobility’s team of experts can help. 

We know what data is needed to make an initial assessment of the future service model of on-demand transport. We also offer simulations and pilots designed to closely monitor the service over a period of time and collect data that will make the service design as effective as possible. Of course, we also accompany our clients in the long term, closely assisting drivers and the management team to make decisions at short notice whether meeting acute need or implementing incentive schemes rapidly.  For example, at the beginning of 2021, we set up a service for the on-demand service TAD IDFM in the Paris area, which took vulnerable people to the nearest vaccination centre. A recent example is the “Christmas shopping offer” provided by the HertsLynx DRT. 

A reliable partner who has the capabilities to collect and analyse the data generated by an on-demand service in a professional and far-sighted manner is crucial for the successful implementation of a DRT service. The right choice can ensure that on-demand mobility not only becomes an important part of the modal split but is also financially viable.

 

This article might also interest you: With HertsLynx, Padam Mobility continues its expansion in the UK 

Learn more about Padam Mobility 

Lire la suite

Padam Mobility launches new Demand-Responsive Transport (DRT) service “Holibri” in Höxter, Germany

Holibri

On this St. Nicholas Day, Padam Mobility launches its new on-demand service “Holibri” in Höxter, Germany. Padam Mobility and Hacon provide the software for the innovative on-demand project, which will completely replace four fixed bus routes in Höxter, a medium-sized city with about 30,000 inhabitants. “Holibri” is a service of fahr mit, the umbrella brand of five rail and ten bus companies in the “Hochstift” area (a region in the east of North Rhine-Westphalia) and is operated by the Paderborn/Höxter local transport association (nph). 

Holibri – The name says it all 

The “Holibri” service is named after the speedy hummingbird (in German: “Kolibri”).  In this sense, the DRT service is designed to get its passengers to their desired destination quickly and quietly. The new vehicles are low-noise above all because they are powered 100 % by green electricity – an important step for the city of Höxter to establish itself as a pioneer in the transformation of local public transport in the Hochstift region. 

A new concept to strengthen public transport 

The new on-demand service will completely replace the existing fixed bus routes HX1, HX2, HX3 and HX5, only school bus services will continue to run as usual. With regard to the other regular bus lines, the city of Höxter had been observing a decline in passenger numbers for some time and complained that the buses often ran with only a few passengers on board. A problem that many municipalities and smaller towns are probably familiar with: The fixed bus schedules cannot meet the needs of all residents, and in addition, the routes are significantly longer than a direct car journey to the target destination due to the compulsory stops at all given stations. As a result, people prefer to rely on their own cars and public transport is used less and less. 

Padam Mobility and Hacon support with their technical know-how

The nph is responding to this dilemma with the new on-demand service “Holibri”. The now starting pilot project, which will run for 3 years, aims to test how people in Höxter accept the new mobility service. In this context, Padam Mobility and Hacon are providing full support to the operational team. The carefully developed concept, which among other elements includes the definition of the service area, the operating hours or the service configuration, is constantly monitored and analysed by the experts. In this way, it is possible to determine how customers react to the service, which aspects are working well and which adjustments may need to be made.

A successful first appearance 

At the end of October this year, Padam Mobility and Hacon were present at the unveiling of the new Holibri mobile and answered questions about the software. In addition to the technical details, such as how the software manages to bundle journeys in real-time to create an intelligent route planning, Sven Steinbeck, Business Developer at Hacon, was also able to clear up any remaining question marks about the booking process. Those who do not want to rely on an app or website for booking, also have the option of reserving their desired trip via telephone. Everyone else can download the Holibri app for iOS and Android. In the dedicated user profile, it is possible to access past or cancelled rides and, of course, manage upcoming trips. Shortly before and during each ride, customers can even track the exact location of their vehicle via a navigation tool. On-board wi-fi and comfortable leather seats make the experience perfect. 

nph Managing Director Marcus Klugmann was also delighted with the new on-demand offer:

During this three-year project phase, we can gain valuable insights – for possible further developments as well as the expansion of the concept to other areas.” 

At the end of the three-year test phase, it will be decided in which form the on-demand project will be continued. 

Read more about the Holibri service here (content in German) 

 

This article might also interest you: With Karlstadssbus Nära Padam Mobility kicks off its first DRT service in the Nordics 

Learn more about Padam Mobility

Lire la suite

Padam Mobility launches new DRT service in Surrey

Surrey connect

“Surrey Connect” is a new on-demand service, launched by Padam Mobility in the UK. It offers residents in rural West Leatherhead a better public transport experience. 

At the beginning of November 2021, “Surrey Connect”, the new Demand Responsive Transport (DRT) service in West Leatherhead, was officially launched. The service has been in trial operation since May and has now been introduced to the local community by Surrey County Council. The new DRT service has received a contribution from the Department for Transport Rural Mobility Fund of £660,000. This reaffirms the UK’s commitment to its new mobility strategy and sends an important signal for future-oriented, sustainable transport. 

“Surrey Connect”, equipped with a fleet of 2 minibuses, is operated by Mole Valley District Council and is available weekdays from 7 am to 6 pm. The on-demand service is aimed at travel for all: elderly people who can no longer be independently mobile, young people without alternative means of mobility or commuters travelling to the station to catch a  train, for example. 

Several booking options are available on the Padam Mobility platform and users can book a trip according to their preferences, either via the “Surrey Connect” app, booking website or call centre. Tickets can then be paid for in cash on the bus. 

One particularly user-friendly aspect of the service is the flexible booking time. Users can book a trip up to 7 days in advance, and their place is guaranteed according to a first-come, first-served logic. Those who want to make a last-minute reservation can do so up to 30 minutes before departure. All they have to do is set up their starting point and destination, as well as their desired pick-up or arrival time. Padam Mobility’s intelligent algorithms, on which the on-demand service is based, then calculate an optimal route in real-time based on the total amount of bookings. In this way, the system is able to consider as many of the users’ requests as possible simultaneously, while economising on resources.  

People with reduced mobility, who use a wheelchair, for example, can also specify their requirements in the app, on the website or while booking a trip over the phone. This ensures that everyone gets exactly the support he or she needs. 

So far Surrey Connect is available in Leatherhead within the designated zones (see Figure 1), but will be rolled out to other areas of the region in the coming year. 

service area
Figure 1: Service area of the “Surrey Connect”

*Following a free-floating model, it is possible to travel to any location within the two marked zones. Only bookings from one zone to the other are permitted. The markers show the main points of interest in the area, which includes, for example, the Springfield Business Park. 

This service model provides rural areas in Leatherhead with much better connectivity where reliable access to public transport was previously unavailable. 

I am delighted that we are now able to offer this convenient, doorstep service for residents in West Leatherhead. This will help people who may be isolated due to their out of town location or have had to traditionally be heavily car dependent.”

Matt Furniss, SCC Cabinet Member for Transport and Infrastructure

Visit the website of Surrey County Council 

WHY PADAM MOBILITY?

  • Empowering non-motorized populations in their travel (seniors, minors, etc.)
  • Reducing dependence on the private car and its negative impacts (pollution, maintenance costs, etc.)
  • Opening up certain low-density areas by providing a public service accessible every day Improving access to services and jobs, in particular improving access to health facilities
  • Digitalising the territory with the introduction of a solution based on optimisation algorithms thanks to artificial intelligence, but also on user-friendly interfaces

ABOUT PADAM MOBILITY

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence. It includes :

  • Booking interfaces (mobile app, website) for users and call centres
  • navigation interface (mobile app and tablet) for drivers
  • management interface for operators and Public Transport Authorities
  • simulation tool for designing and setting up mobility services

Transport authorities, operators, private companies and consulting firms trust us to open up territories, to optimise the mobility offer and facilitate its operations, to accompany them towards operational excellence, and finally to enable environmentally-friendly mobility.

Key figures: 

  • +470 000 users transported in 2020 (already 365 000 users transported at the beginning of 2021)  more than 1M users transported since our creation
  • +70 territories deploy our solutions in Europe, Asia and North America
  • 80% pooling rate in average
  • Up to 3.3 x less expensive than a similar offer if operated by fixed lines
  • 33% of our users were previously using private cars, 19% were walking or unable to get around

Website | LinkedIn | YouTube |Twitter

 

This article might interest you: With HertsLynx Padam Mobility continues its expansion in the UK 

Lire la suite

Beyond BSIPs: Building DRT into Enhanced Partnerships

public transport in United Kingdom
On Wednesday 10 November, Padam Mobility, together with Landor Links, hosted a webinar on this very topic. You can access the recording here.

At the end of October, Local Transport Authorities (LTAs) and local bus operators in the UK agreed on their Bus Service Improvement Plan (BSIPs). The next step, in order to receive future funding, is to submit detailed plans for Enhanced Partnerships (EP) or franchised operations by March 2022.

In this article, we clarify some of the key aspects that LTAs and bus operators need to consider if they want to successfully integrate on-demand services into their plans.

Demand-Responsive services as mobility catalysts 

Bus passenger numbers in the UK have been falling for some time – and with lockdown and the pandemic, they plummeted. The 2021 National Bus strategy and the subsequent process is an attempt to address some of the systemic issues which have made travelling by bus increasingly unattractive and unviable for many people. Although high-frequency bus services are popular with passengers, they are almost impossible to implement in sparsely populated, rural areas – and challenging even in many peri-urban areas. Economic pressures mean that the service often diminishes in off-peak hours – limiting the usefulness of the bus further. This means that the car is still the most popular means of transport in these areas.

Demand-Responsive Transport (DRT) services can counter this problem. With the help of smart algorithms, ride requests can be processed much more flexibly and individually. This does not involve the deployment of a new vehicle for each requested ride, but rather the combination of several booked rides in advance and/or in real-time. On-demand services can be used, for example, when it is not worthwhile to maintain one or more fixed lines, such as at weekends or during off-peak times, outside of school and commuter traffic or at night. 

Use Case: West Leatherhead DRT for Mole Valley 

Together with Mole Valley District Council, Padam Mobility set up a DRT service aimed at maintaining the mobility of the older population in rural areas.

Older people often suffer from having little suitable mobility provision available to pursue an active social life. Thanks to the transport service, which can easily be booked over the phone, they have the flexibility to reach the most important points in their neighbourhood, such as the shopping centre or social events. The service can be booked almost up to a month in advance and is easily accessible for people who rely on assistive devices, such as walking frames.  

What LTAs need to look out for  

Many BSIPs include DRT as a tool for expanding networks, expanding access to buses in rural areas, and to optimise community and accessible transport. The next step is to draw up Enhanced Partnership Plans. Plans for DRT services will need to take account of: 

  • Accessibility: as described in our Mole Valley example, the target groups for on-demand transport are often people who rely on assistance to be mobile. These may be older people or people with disabilities. In order to ensure that People with Reduced Mobility can be transported smoothly, Local Transport Authorities have to make sure that the vehicles intended for the DRT service have the appropriate equipment, for example, to carry an electric wheelchair, etc. 
  • Another important point in this context is the service design. On-demand services have the great advantage that they are not bound to fixed stops that must be served one after the other, but can be configured very flexibly. This means that almost any number of virtual stops can be set up, making it much easier for people to reach a transport service (or the transport service to reach them). In some cases, door-to-door services can also be implemented, transporting passengers from their front door directly to their desired destination.
  • Pricing: On-demand services should not be considered as stand-alone services, but should be integrated into local ticketing offers. Integrated ticketing is now a requirement of Enhanced Partnerships and a feature of franchises, so this should become simpler to make a reality in 2022. Subscriptions and other season tickets should be valid in the vehicles just like “normal” single tickets, and there should be no surcharge. On this matter, Padam Mobility and Ticketer announced a newly formed partnership widening the opportunities for further DRT ticketing integration for operators and local authorities.
  • Network structure: The DRT service branding should show that it is part of the network – reflected in the logo or name of the service, for example. This increases comprehensibility and acceptance among users. In addition, it needs to be ensured that the service does not cannibalise fixed-line services. To guarantee this, the DRT can be configured so that bookings are only possible if the DRT ride cannot be made by fixed-line buses. 
  • Passenger information: Passengers must always be informed about the status of their travel options and their current bookings. For this purpose, DRT service operators have a variety of options at their disposal. A direct contact with the users can be achieved via text message, email or in-app messages in the DRT user app. In this way, complications and frustrations on the part of the passenger can be reduced, while at the same time confidence and trust grow.
  • Booking ahead: For DRT to work as part of the public transport network it needs to be very reliable. It must offer the option for people to book well in advance and guarantee the booking so that they know that they’ll reach work, catch their train or make their appointment as reliably as with a regular, high frequency, bus service. Also, local trip planners and timetables should include any DRT services so that people know what options are available to them.
With you on your journey! 

The National Bus Strategy is a milestone in the history of public transport in the UK. In the next few months, several authorities will be working on plans for network expansion and service development with DRT to develop successful EP plans and schemes. 

DRT schemes can achieve many goals – but to achieve their goals they need to be set up carefully and initial parameters configured to ensure they can meet them. Designing a DRT scheme to be cost-effective or more suitable for certain groups of passengers or particular trips will require careful planning and choices about elements of the scheme. At Padam Mobility, we have helped our clients design appropriate on-demand services in rural and urban areas. 

If you would like to hear more practical tips for successful DRT schemes, come along to our webinar series on “Enhanced Partnerships” next Wednesday 10 November, at 10:30 am by registering here.

In the first webinar, hosted by UK new mobility expert Beate Kubitz, we will look in detail at what LTAs need to consider when establishing Demand Responsive Transport as part of their Enhanced Partnerships Plan. 

 

You couldn’t attend the live webinar? No problem, rewatch it here.

 

Lire la suite

Padam Mobility (Siemens Group) appoints Fleur Gessner CFO and restructures its management team to accelerate its development

Padam Mobility is a provider of smart & dynamic Demand-Responsive Transport (DRT) and Paratransit solutions. The company supports operators, transport companies, local authorities and businesses in the development and implementation of shared mobility services. Padam Mobility was acquired by Siemens Mobility in May 2021 and is now reorganising its management team to strengthen its growth strategy.

 

Fleur Gessner, Chief Financial Officer (CFO)

Fleur Gessner

Fleur Gessner has worked in various strategic and financial roles for over 20 years, particularly in the transport and mobility sector. Her experience ranges from management consulting to project management, strategic and operational finance, both in Germany and the US. After working for Siemens Mobility, she founded her own company, Cybertary, in Alexandria, Virginia, in 2009, to support small and medium-sized businesses in their growth. After selling her company, she rejoined Siemens Mobility in 2011 to lead strategic projects in North America. In 2018, she joined Bytemark Inc, as CFO, where she was a driving force in its growth. She joins Padam Mobility in 2021 just after its acquisition by Siemens Mobility to support the company in its ambitious growth plans.

 

Ziad Khoury, Chief Expansion Officer 

Ziad

Ziad Khoury started his career in 2011 as Vice President of XProjets, a Junior-Enterprise of the Ecole Polytechnique where he completed his Master’s degree in entrepreneurship and engineering. He co-founded Padam Mobility in 2014 and worked for the company for over seven years as Product Manager, Business Developer and Account Manager. Today, he takes on the role of Chief Expansion Officer with the objective of opening new horizons for the company, particularly in terms of product innovation.

 

Thibault Lécuyer-Weber, Chief Operating Officer (COO)Thibault

Graduated from ESCP-Europe, Thibault Lécuyer-Weber started his career in the digital industry in 1999. After developing numerous projects in the areas of education, journalism and hotel e-commerce, he joined Microsoft in 2014 as Production Manager, and in 2015 created Fiish, a mobile recruitment application. Thibault joined Padam Mobility in 2018 as Chief Marketing Officer with the aim of expanding the company in France and internationally. He is now continuing his career as Chief Operating Officer with the main objective of shaping the company and helping it grow.

 

Sébastien Najjar, VP Engineering

With ten years of entrepreneurial experience in the tech industry, Sébastien Najjar started his career in 2010 as a middleware engineer and Amadeus consultant for the Astek group. In 2013, he co-founded Skimlab, an online 3D modelling service, where he acted as Chief Technical Officer. In 2017, he became Chief Executive Officer of Dioxygen Software. Now Sébastien joins Padam Mobility as VP of Engineering to support the company’s innovation and technological development efforts.

 

Charles Paulino Montejo, Head of MarketingCharles

Charles Paulino Montejo is a graduate of the Sorbonne University and Sciences Po Paris, with a professional background in the urban planning and transport sectors. He began his career as Project Manager for the Keolis Group in Toronto (Canada) in 2017. In 2018, he was appointed Incubation Manager for the sectoral incubator dedicated to mobility and urban logistics at Paris&Co, the economic development and innovation agency of Paris. In 2019, he joined the marketing team of Padam Mobility as Product Marketing Manager, before taking over as Head of Marketing.

 

About Padam Mobility

About Siemens Mobility

Lire la suite

Ticketer and Padam Mobility announce partnership to further develop the Demand Responsive Transport landscape in the UK

Enabling added connectivity of rural areas through empowering DRT integration possibilities

Padam Mobility, provider of software for smart and flexible mobility solutions and Ticketer, an innovative transit and data intelligence partner, announce a newly formed partnership widening the opportunities for further DRT integration for operators and local authorities.

The planned Padam Mobility and Ticketer integration will see further enablement of DRT and fixed-route bus intermodality, along with a new level of flexibility for operators in the way they deploy their services. Three key components will provide the impetus to change the DRT landscape for the better. The first is the ticketing integration between Ticketer and Padam’s mobile app for booking and following DRT trips. The second is DRT driver features that will be available on the existing Ticketer Electronic Ticket Machines (ETMs). The third element is Connection Protection, which will provide assurance that there will be a connecting service available.

Public transport is a key service that connects people to their jobs and leisure. Passengers in urban areas often enjoy better public transport options in terms of accessibility and frequency. DRT services aim to bring a similar level of connectivity that is enjoyed in city centres to suburban and rural areas, and a seamless payment experience when changing modes which is a key element for the success of any multimodal program. Presenting a consistent user experience through ticketing that works on both a DRT service and fixed-line buses, alongside accepting payment methods like EMV contactless, ITSO or cash, will help get more people out of their cars and back to public transport.

The Padam Mobility and Ticketer collaboration will enable a smooth modal integration through the existing Ticketer ETMs with one single driver interface, reducing operating costs as well as providing simplicity and flexibility for drivers. For passengers, the travel experience is greatly improved by removing any payment friction, and connection protection will ensure a reliable, connected and integrated multimodal service.

 

Antonio Carmona, General Manager UK and International at Ticketer Group, comments:

“This is another step on our path to opening up our Ticketer platform to new partners. We are excited to work with Padam Mobility to bring DRT and conventional public transport networks closer together. A convenient, reliable and equitable alternative to car travel is the first step in addressing the mobility and sustainability challenges that we have as a society, and this partnership is an important step in that direction.”

David Carnero, International Development at Padam Mobility, says:

“Smart ticketing is a key component in delivering an easy passenger experience. Partnering with Ticketer, the leader in the UK, was an obvious choice for us. The partnership will provide users and transport operators with modern and adaptable tools that will help communities reduce the negative impact of private transport on the environment, by increasing the attractiveness of shared mobility. We believe DRT and Smart Ticketing have a key role to play in bringing passengers back to the overall public transport in a rural or peri-urban context.”

 

About Ticketer

Ticketer is a leading public transport ticketing software and information systems provider. At Ticketer, we do things differently. We take a platform approach to bring innovation to public transport. Whatever the fleet size, operators get value from every single hour Ticketer puts into R&D. From smart ticketing and contactless payments to data-driven information based on customer needs, Ticketer connects the dots to ensure everyone has access to the latest technology. As a ticketing and data partner, Ticketer drives insights, informs operations and fuels operator revenue. With a cloud-based offering that pushes updates and new features to operators at a click of a button, operators can confidently future-proof their business.

About Padam Mobility

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence.

Lire la suite

With Karlstadtsbuss Nära, Padam Mobility kicks off its first Demand-Responsive Transport Service in the Nordics

Karlstadsbuss

KARLSTADSBUSS NÄRA IS THE FIRST DEMAND-RESPONSIVE TRANSPORT (DRT)-SERVICE TO BE LAUNCHED BY PADAM MOBILITY IN COOPERATION WITH KEOLIS SWEDEN AND THE CITY OF KARLSTAD IN SWEDEN.

Following a simulation phase, a new Demand-Responsive Transport (DRT) service pilot will be launched in Karlstad in December 2021. It will connect the peri-urban neighbourhoods of Karstad with the structural Bus Rapid Transit (BRT) network. The DRT service will rely on digital solutions developed and provided by Padam Mobility. It will be operated by Keolis Sweden under the flagship of Karlstadsbuss.

The city’s existing main public transport network currently consists of nine fixed lines connecting the outskirt areas with Karlstad’s city centre. Karlstadsbuss, Karlstad’s local transport authority, sought a more intelligent and more effective public transport service that would not only satisfy the mobility needs of all the inhabitants of the province of Värmland but at the same time would be profitable from a financial point of view.

Therefore, Keolis Sweden and Padam Mobility were commissioned to establish an attractive DRT service that would optimally complement the existing transport network. For this upcoming pilot, a test area in the outskirts of Karlstad was selected to be served by the new DRT:  Mjölnartorpet, which connects to the larger area Kronoparken and the shopping area Välsviken.

The service aims to transport users to transport hubs following a “feeder” logic to provide them with a seamless and comfortable mobility experience. This allows them to master the “first or last mile” conveniently and without time constraints, eliminating the need for an individual vehicle. In addition, users who may not have access to a private car or are immobile for other reasons will be able to access Karlstad’s city centre and important facilities. It is expected that the new DRT will significantly increase the overall use of the public transport offer by easily connecting users to Karlstad’s structural BRT network which is set to be completed by 2025.

The service, which will operate under the name Karlstadsbuss Nära, brings decisive advantages for the launch in December 2021: the simulation phase that has already been completed, enables Padam Mobility and Keolis Sweden to better assess how resources ought to be deployed on the basis of the data collected. Based on existing information, potential risks (such as financial liabilities, coordination with the existing network and other high-risk factors) can be minimised.

During the pilot phase, the DRT fleet will be gradually increased from one to two vehicles. The permanent service monitoring and evaluation will facilitate its scaling decisively. In the long term, this will also allow to identify fixed lines which from an economic point of view would be more efficient as on-demand services.

The Karlstadsbuss Nära DRT service will roll out in three phases with increasing service levels. It will be available Sunday to Thursday from 5:00 am to midnight, and throughout the day on Friday and Saturday, between 5:00 am and 3:30 am.

Thanks to the partnership between Padam Mobility and Keolis Sweden, Karlstadsbuss and its users will benefit from a high-tech, on-demand solution that guarantees easy and reliable operation. If the one-year pilot proves successful, the service will be extended to other areas. 

Karlstadsbuss: Why Padam Mobility?

Within the framework of the Karlstadsbuss service operations, Padam Mobility will support the city of Karlstad in the achievement of several objectives:

  • Empowering non-motorized populations in their travel (seniors, minors, etc.) and giving everyone the possibility to reach the city centre easily and seamlessly
  • Reducing dependence on the private car and its negative impacts (pollution, maintenance costs, etc.)
  • Opening up certain low-density areas by providing a public service accessible every day improving access to services and jobs
  • Making the existing fixed-line network more cost-effective and more attractive through a complementing DRT service

About Padam Mobility 

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence. It includes:

  • Booking interfaces (mobile app, website) for users and call centres
  • A navigation interface (mobile app and tablet) for drivers
  • A management interface for operators and Public Transport Authorities
  • A simulation tool for designing and setting up mobility services 

Transport authorities, operators, private companies and consulting firms trust us to open up territories, to optimise the mobility offer and facilitate its operations, to accompany them towards operational excellence, and finally to enable environmentally-friendly mobility.

Key figures: 

  • +470 000 users transported in 2020 (already 365 000 users transported at the beginning of 2021)  more than 1M users transported since our creation
  • +70 territories deploy our solutions in Europe, Asia and North America
  • 80% pooling rate in average
  • Up to 3.3 x less expensive than a similar offer if operated by fixed lines
  • 33% of our users were previously using private cars, 19% were walking or unable to get around

 

Website | LinkedIn | YouTube |Twitter

 

This article might also interest you: With HertsLynx, Padam Mobility continues its expansion in the UK

 

Lire la suite

With HertsLynx, Padam Mobility continues its expansion in the UK

HertsLynx

Padam Mobility launches HertsLynx, the first DRT in the UK using the Department for Transport’s Rural Mobility Fund (RMF)

On September the 19th 2021, HertsLynx, a new Demand-Responsive Transport (DRT) service powered by Padam Mobility and operated by Uno Bus will be launched in the rural areas of the Herts County Council in the UK. It will serve villages in North and East Herts and fixed destinations in Key Hub Towns. The service is expected to ease passenger journeys within these low-density areas and answer crucial mobility needs. 

The HertsLynx service will be the first DRT service in the UK to be funded using the Department for Transport’s Rural Mobility Fund (RMF). To launch the service, the Herts County Council received £1,472,000 (from the overall pot of £20 Million RMF split between 17 councils).

The HertsLynx service is designed to improve connections between rural areas including filling a gap in public transport provision to fill the supply gap for east/west county journeys and access to town centres. Thus expanding access to employment, education, healthcare, and shopping. The proposed scheme will serve North and East Herts, focusing primarily on Buntingford and the surrounding area. Travel will be allowed anywhere within this zone, however passengers will also be able to travel to key points – such as hospitals and high streets – in six surrounding towns: Royston, Baldock, Letchworth, Hitchin, Stevenage and Bishop’s Stortford.

The service will rely on 3 new modern vehicles (operating in Hertfordshire in a free floating configuration) and an additional 2 buses scheduled for the second year (5 vehicles in total). It will operate from 7am to 7pm  Monday to Saturday and 10am to 4pm on Sundays and bank holidays. Rides will be able to be booked in real-time or in advance (up to 30 days in advance).

Because the HertsLynx service is powered by Padam Mobility, it can guarantee that confirmed ride bookings will be carried out by the operator. No customers will experience a last minute cancellation, which can happen with other DRT technology solutions.

The service will be launched from 10 am on Sunday 19th September 2021. A stakeholder launch took place on 16th September to highlight the service to the local stakeholders and media. 

Visit the HertsLynx service’s website

HertsLynx: Why Padam Mobility?

Within the framework of the of the HertsLynx service operations, Padam Mobility will support the Herts County Council  in the achievement of several objectives:

  • Empowering non-motorized populations in their travel (seniors, minors, etc.)
  • Reducing dependence on the private car and its negative impacts (pollution, maintenance costs, etc.)
  • Opening up certain low-density areas by providing a public service accessible every day Improving access to services and jobs, in particular improving access to health facilities
  • Digitalising the territory with the introduction of a solution based on optimisation algorithms thanks to artificial intelligence, but also on user friendly interfaces

About Padam Mobility

Established in 2014, Padam Mobility provides digital on-demand public transport solutions (DRT, Paratransit) to reconnect peri-urban and rural areas and bring communities closer together. To do this, Padam Mobility provides a software suite of smart and flexible solutions that improve the impact of mobility policies in sparsely populated areas for all types of users. To get users, operators and Local Authorities on the move. This software suite is based on powerful algorithms and artificial intelligence. It includes :

  • Booking interfaces (mobile app, website) for users and call centres
  • A navigation interface (mobile app and tablet) for drivers
  • A management interface for operators and Public Transport Authorities
  • A simulation tool for designing and setting up mobility services

Transport authorities, operators, private companies and consulting firms trust us to open up territories , to optimise the mobility offer and facilitate its operations, to accompany them towards operational excellence, and finally to enable environmentally-friendly mobility.

Key figures: 

  • +470 000 users transported in 2020 (already 365 000 users transported at the beginning of 2021)  more than 1M users transported since our creation
  • +70 territories deploy our solutions in Europe, Asia and North America
  • 80% pooling rate in average
  • Up to 3.3 x less expensive than a similar offer if operated by fixed lines
  • 33% of our users were previously using private cars, 19% were walking or unable to get around

Website | LinkedIn | YouTube |Twitter

 

This article might interest you : Reconnecting rural territories in the UK: interview with Stuart Eccles, DRT supervisor at Lincolnshire County Council

Lire la suite

Padam Mobility Appoints Jack Holland UK Business Developer

Jack Holland

Demand-Responsive Transport platform, Padam Mobility, has appointed bus innovator, Jack Holland as Business Developer in the UK. Jack returns to buses and public transport after a period working for innovative transport technology start-ups and will join efforts with David Carnero at Padam Mobility.

Jack originally joined the bus industry as a graduate trainee at Arriva, getting to grips with the business of running bus operations in the Home Counties. He went on to spend 2 years managing over 100 vehicles over 5 counties before setting up the first app-driven public transport on-demand bus service.

In 2017, he was a central part of the team that launched Arriva’s ArrivaClick service in Sittingbourne. From that cutting edge start, which drew passengers from car and taxi travel, he went on to win further projects to establish ArrivaClick services in Leicester (the first DDRT service funded by S106 in the uk) and Liverpool, launching the 25 vehicle service in 2018.

Jack is the perfect person for this role. He understands the bus industry in the UK and the needs and concerns of local authorities as well as the potential for on-demand services to provide cost-effective and passenger-friendly solutions at this crucial time as we emerge from the pandemic and move forward with Bus Back Better“. Grégoire Bonnat, Co-founder and CEO, Padam Mobility

I am really excited to be working to develop demand responsive transport with Padam Mobility in the UK. The Padam Mobility platform has the potential to solve many of the issues faced by the first generation of on-demand services and is backed up by real understanding and experience of delivering flexible buses as part of public transport. If you’re interested in talking about how we can help set up rural and urban flexible bus services, I’d be happy to hear from you”. Jack Holland. Business Developper, Padam Mobility

 

These articles might interest you:

Public Transport in United Kingdom : what’s next?

Reconnecting rural territories in the UK : Interview with Stuart Eccles, DRT Supervisor at Lincolnshire County Council

Lire la suite
1 2 3
Page 1 of 3