Keolis Lille, the transit operator of the Illévia public transport network in the Lille metropolitan area has just deployed an integration between its trip calculator and its Demand-Responsive Transport application (developed by Padam Mobility). This integration is done within the application through the Navitia multimodal trip planner, developed by Kisio Digital.
As of now, the integration allows any user to complete his or her trip by all modes (including Demand-Responsive Transport) at once for a seamless trip to his or her destination.
Improving access to transportation in low-density areas
The Ilevia application provides a complete mobility package allowing the display and booking of trips from other shared mobility applications such as carpooling or Demand-Responsive Transport, as Ilevia Reservation, developed by Padam Mobility. Access to seamless mobility is guaranteed throughout the entire urban area. By bringing together all possible modes of transport without opposing them, travel for all is made easier and real solutions to territorial and social inequalities are provided.
The MaaS at the service of the user experience
The integration meets the desire of Kisio and Padam Mobility’s mutual clients to integrate all modes of transportation following a MaaS logic. The Ilévia mother app offers a complete mobility package enabling trips booking from other shared mobility apps such as carpooling or Demand-Responsive Transport like Ilévia Réservation.
User experience is now considerably smoother. Users can access all available transportation options in a matter of seconds, and can compare trips to choose their ideal travel option. And this without interruption until the final destination.
This first integration of the Padam Mobility DRT solution in Lille in the Illevia app facilitates access to this new modes of transportation for its inhabitants. The excellent collaboration between the Padam Mobility and Kisio Digital teams enabled us to move quickly. Following a logic of Mobility as a Service (MaaS), the integration of the solutions of the new mobility major stakeholders in our Navitia trip planner is an important area of development to give users more choice by combining more and more means of travel”.
Malik Chebragui, Products and Operations Director at Kisio Digital
Another advantage for the user is that he/she no longer needs to know the exact mode of operation or service area of the DRT service on which he/she will use, as only relevant itineraries are proposed. He/she also no longer needs to know the exact name of the stop closest to his/her destination address.
Boosting ridership
For the Lille metropolitan area, the new integration enables it to make its entire mobility offer, including DRT, more visible, which should boost ridership rates.
It is essential for a company like us to design accessible interfaces. For our clients, this is a fundamental advantage that allows them to make their transportation offer more legible and visible”.
Ziad Khoury, Co-founder and COO Padam Mobility
From a technical point of view, the integration is made possible thanks to deeplinking, which allows the Ilévia mother app to query the Ilévia TAD réservation app, to generate Origin-Destination (OD) searches and to automatically make bookings on the sections served by the DRT and whose use is relevant to the requested trip.
Ensuring a better access to transport in rural areas
Access to a seamless mobility that unites, without opposing them, all the possible modes of transportation makes it possible to facilitate travel for all, providing a solution to spatial and social inequalities and to the climate emergency.
