Keolis Lille, the operator of the Illévia public transport network in the Lille metropolitan area, has just integrated Demand Responsive Transport (Padam Mobility) into its Illévia mobile application. This integration is done in the application through the Navitia multimodal trip planner, developed by Kisio Digital. It’s a step closer to the MaaS in Lille.
Now, the integration lets any user complete their journey in all modes (including Demand Responsive Transport) at once for a seamless journey to their destination.
Increasing the MaaS experience in Lille
The integration meets the will of Kisio and Padam Mobility’s common customers to integrate all modes of transport in a logic of MaaS. The Ilévia mother application offers a complete mobility package allowing the display and reservation of trips from other shared mobility applications such as carpooling or Demand Responsive Transport, like Ilévia Réservation.
The user experience is considerably more flexible. The user can access the entire available transport offer in a matter of seconds, and can compare routes, and choose the best travel option. The latter without interruption to the final destination.
“This first integration of Padam Mobility’s DRT solution in Lille in the Illévia app facilitates access to this new mode of transport for its inhabitants. The excellent collaboration between Padam Mobility and Kisio Digital’s teams enabled us to move quickly. With a logic of service-oriented mobility (MaaS), the integration of the solutions of the major players in new mobility in our Navitia trip planner is an important area of development to give more choices to the users by combining more and more means of travel”. Malik Chebragui, Director of Products and Operations at Kisio Digital
Another perk for the users: they no longer need to know precisely the mode of operation or the service area of the DRT service on which to carry out part of its journey, since only the relevant routes are offered. They also no longer need to know the exact name of the stop closest to their destination address.
Boost attendance rates
For the Lille metropolitan area, the new integration enables it to make its entire mobility offer, including DRT, more visible, which should boost ridership rates.
“It’s essential for a company like us to make its interfaces accessible. For our customers, this is a fundamental advantage that allows them to make their transport offer more legible and visible”. Ziad Khoury, Co-founder and COO Padam Mobility.
From a technical point of view, the integration is made possible by deeplinking, which allows the Ilévia parent application to query the Ilévia TAD reservation application, to generate Origin-Destination (OD) searches and to automatically make reservations on the sections served by the TAD whose use is relevant to the requested trip.
Ensuring a better access to transport in rural areas
Access to a seamless mobility that unites, without opposing them, the possible means of transport makes it possible to facilitate travel for all, providing a solution to spatial and social inequalities and to the climate emergency.